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5 digital signage resources offering expert insight

Digital Signage Today is brimming with resources from white papers to case studies and more. Here's five to check out.

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January 28, 2025 by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Newcomers and longtime readers at Digital Signage Today both know there's always news and insightful stories around digital signage deployment, strategy and innovations in technology.

But what they may not know is how Digital Signage Today is brimming with resources just as deep and as valuable.

There are white papers, case studies, e-books and more right at readers' fingertips touching on over 50 topics, from AI to wayfinding.

Here's a look at five top resources that can help those planning to deploy, those crafting a digital signage strategy and the inside take on brands adopting digital signage.

1. White paper: The Essential Features Digital Signage Deployers Need

Whether used in retail, corporate, or public spaces, the effectiveness of digital signage hinges on the quality and capabilities of the display technology employed. Sony Electronics Inc.

2. Case study: Retail Media and Analytics with Walmart

How Walmart Connect, the omnichannel retail media business of Walmart de México y Centroamérica, leverages Navori's Digital Signage and Aquaji software platforms to enhance their in-store digital media networks, gather customer engagement metrics and offer valuable customer analytics data to partner brands.

3. Ebook: Digital Signage Buyers' Guide

Anything with a screen can be digital signage — large displays, touchscreens, room signs, websites and smartphones can all be used singly or combined for dynamic visual communications. The Visix Buyers' Guide will walk you through the types and benefits of digital signs, content ideas, and what you need to build a successful system.

4. Digital Signage Pilots Travel Center Giant to Stronger Customer Connections

DEEL, specializing in dynamic digital signage for convenience stores and gas stations, outfitted a small number of Pilot's stores as part of a test to determine whether its solution and approach could drive hot food sales in its delis as the company had intended.

5. White Paper: The Expanding Horizons of Digital Signage

From retail and healthcare to transportation, hospitality, education, and entertainment, digital signage is enhancing engagement, improving efficiency, and driving sales in unprecedented ways, redefining the customer experience by offering dynamic and responsive communication solutions tailored to meet the unique needs of diverse sectors.

Display Technology DOOH Advertising ContentDeel Media Sony Electronics Inc.Visix Inc.

About Judy Mottl

Judy Mottl is editor of Retail Customer Experience and Digital Signage Today. She has decades of experience as a reporter, writer and editor covering technology and business for top media including AOL, InformationWeek, InternetNews and Food Truck Operator.

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DEEL Media

DEEL is a prominent player in the digital signage industry with 15 years of providing end-to-end signage solutions. We are renowned for our expertise in digital menu board design and management. Our dedication to innovation and client success solidifies our position as the preferred partner for enterprises seeking Digital Signage Excellence.

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