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The ‘Store of the Future’ has already arrived, says Appetize exec

Tools like cloud technology and microservices are now necessary, while 5G will bring exponential growth to device connectivity and allow a more media rich experience.

February 17, 2020

The "store of the future" is already here, according to Brian Whitney, vp/sales at Appetize. Customers want to transact with brands in whatever way they want, be it at a kiosk, on a mobile device or a traditional countertop experience. Tools like cloud technology and microservices are now necessary, while 5G will bring exponential growth to device connectivity and allow a more media rich experience. Retailers will need to have POS and technology providers partners capable of responding to change in weeks as opposed to months.