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Samsung launches LED spectacular in Seoul

Samsung has unveiled its LED spectacular installation at Shinsegae Department Store in Seoul, South Korea.

November 8, 2024

Samsung has unveiled its LED spectacular installation at Shinsegae Department Store in Seoul, South Korea, according to a press release.

Launched at Myeongdong Square in the Special Tourist Zone Area, the 8K anamorphic LED display measures 71.8 meters (approximately 235.6 feet) in width and 17.9 meters (approximately 58.7 feet) in height.

The outdoor display has an IP66 rating for dust and water resistance along with UL 48 and UL 746C, while supporting HDR10+ and providing maximum brightness of 8,000 nits with a refresh rate of 7,680Hz.

"Our LED displays present unlimited possibilities for places like Myeongdong to bear new elements of cultural significance," Hoon Chung, EVP of the visual display business at Samsung Electronics. "This installation gives us an opportunity to showcase in the biggest way possible that our outdoor digital displays are built to engage, built to deliver impactful content, and built to last."