Video

NRF Sonic Bar concept store video wall

At NRF's Sonic Bar concept store, one corner was devoted to a large video wall, the Virgin Theater sponsored by Virgin Megastore, which looped through a live performance by the band WAXAPPLES. While the band played, different portions of the screens simulated an in-store social networking application that allowed people in different cities to chat with one another, via SMS, in large on-screen thought bubbles. Meanwhile, in another corner of the wall, an applause meter told the story of how popular the band's performance was in the different towns.

January 18, 2009