Video

NACSTech: Gilbarco's Applause digital merchandising system

Applause lets retailers start a conversation with customers via a digital screen to get them to come and shop in-store. All ads are customizable by the gas station owner, and coupons can be created to go along with any ad to be used in the store. Filmed at the 2009 NACSTech show in Grapevine, Texas.

May 19, 2009