YDreams crafted a media-rich environment at Lisbon's first Hello Kitty store. Entering the store, shoppers are greeted with an interactive Hello Kitty theme-based yWalk that displays a picture of them taken just seconds before. A little alcove at the back of the store features a yLight digital wall projection with Hello Kitty illustrations. Children are encouraged to get creative by coloring in the different canvases using a simple flashlight.
January 29, 2009