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How Wing Zone conquers delivery using in-house drivers, third-party providers

Wing Zone CEO Matt Friedman explains why third-party companies are an important part of the chain's delivery strategy even though it has its own in-house drivers.

May 31, 2019

Third-party companies are an important part of Wing Zone's delivery strategy even though it has its own in-house drivers, CEO Matt Friedman said during an interview at the Restaurant Franchising and Innovation Summit in Louisville.

Although he admitted that the 20-to-30 percent fees charged by third-party companies aren't ideal, he is willing to pay up in order to be on all the platforms used by his customers.

"There's a group of people out there who are loyal to the third-party provider, and for us it's been an awesome opportunity to add new customers that we probably never would have had," he said.

After running a data poll looking at its third-party customers, the chain learned that 90% of its customers from the third-party providers were new to Wing Zone.

"For us, it really is a totally separate growth model for our business," Friedman said.

Wing Zone, based in Atlanta, was recently named to the 2019 Fast Casual Top 100 Movers & Shakers.