How Which Wich founder balances tech with human interaction
Which Wich Founder Jeff Sinelli is very careful when it comes to rolling out technology, only deploying it when all bugs are worked out. He chatted about his strategy at the 2017 Franchising & Innovation Summit in Dallas.
"I've got a philosophy. Master the spreader — then the spreadsheet. A lot of restaurant executives go right to the spreadsheet and technology," he said. "When you win the battle in the restaurant industry (it) is right on the front lines."
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The rise of Outdoor Digital Signage is a new force in the outdoor advertising market. Since 2009, SENPAL has been the most professional all weather LCD manufacturer in China.
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Retailers are starting to bridge the gap between physical and digital to create phygital solutions. Two panelists spoke about this development at this year's ICX Summit.
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Couldn't make the CONNECT Mobile Innovation Summit? Catch the highlights with this video.
Coca-Cola collaborated with Posterscope, Clear Channel, ICUC and Google to produce a very personalized digital out-of-home campaign earlier this year in Times Square.
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Execs from Peerless and Nextep discuss how operators can benefit from using DMBs.