How Which Wich founder balances tech with human interaction
Which Wich Founder Jeff Sinelli is very careful when it comes to rolling out technology, only deploying it when all bugs are worked out. He chatted about his strategy at the 2017 Franchising & Innovation Summit in Dallas.
"I've got a philosophy. Master the spreader — then the spreadsheet. A lot of restaurant executives go right to the spreadsheet and technology," he said. "When you win the battle in the restaurant industry (it) is right on the front lines."
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Cineplex Digital Media created an experiential digital marketing campaign for the launch of Disney's Cars 3.
Bruce Schroder, president of Moe's Southwest Grill, chats about how the brand uses technology to drive sales.
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Cineplex Digital Media is creating a world where screens are universally viewed as the most impactful tool for transforming business-to-customer relationships.
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Mary Barker, VP of human resources at Rave Restaurant Group, talks about how the brand handles training.
Sponsored by: Hughes
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The rise of Outdoor Digital Signage is a new force in the outdoor advertising market. Since 2009, SENPAL has been the most professional all weather LCD manufacturer in China.
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Cities are exploring a smart city vision that uses Internet of Things (IoT) technologies to collect and analyze data for better management of public resources and services.
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Retailers are starting to bridge the gap between physical and digital to create phygital solutions. Two panelists spoke about this development at this year's ICX Summit.
The Interactive Customer Experience (ICX) Summit featured almost three days of education, networking and tours.