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How Which Wich founder balances tech with human interaction

Which Wich Founder Jeff Sinelli is cautious when it comes to rolling out technology, only deploying it when he has first taken care of the human element of the business.

October 11, 2017

Which Wich Founder Jeff Sinelli is very careful when it comes to rolling out technology, only deploying it when all bugs are worked out. He chatted about his strategy at the 2017 Franchising & Innovation Summit in Dallas.

"I've got a philosophy. Master the spreader — then the spreadsheet. A lot of restaurant executives go right to the spreadsheet and technology," he said. "When you win the battle in the restaurant industry (it) is right on the front lines."

Register here for the 2018 Franchising & Innovation Summit, April 9-11 in Louisville.