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Cisco interactive digital signage pilot with Harrah's

Cisco announced at NRF that it is working on the first interactive digital signage solutions pilot with Harrah's. Using Cisco Digital Media Suite (DMS), now supporting touch capability, Harrah's will pilot an interactive signage solution as part of Harrah's strategy to create a more personalized guest experience. The addition of touch capabilities to Cisco's Digital Signage solutions can improve the customer experience in convention, casino, and hotel areas through delivery of services directly to customers, reducing perceived wait times, and sharing up-to-date schedules and news, where and when customers need them most.

January 12, 2010