AEON to debut Reactive Digital Signage at NGA Supermarket Synergy Showcase

January 18, 2009

WALLINGFORD, Connecticut — AEON Inc. has developed a proprietary optimization system to measure the impact that a digital sign has on its retail surroundings…

Volkswagen rolls out digital signage to promote new Golf 5

MP3 players, GPS and other car accessories have seen sales improve since network was installed in 230 European retailers.    

Quividi announces OVAB-compliant digital signage audience reports

January 14, 2009

PARIS — Quividi has announced that its core metrics are consistent with the audience metrics guidelines proposed by OVAB. With no need to upgrade their…

Wireless Ronin explores automotive digital signage ROI

January 8, 2009

MINNEAPOLIS — Wireless Ronin Technologies Inc., a Minneapolis-based digital signage provider, has announced the release of its second whitepaper tailored to…

The top 10 digital signage trends for 2009

by

Broadcasters, agencies and brand marketers represent the up-and-coming players in the digital signage space.

Blog: Breaking down the OVAB Audience Metric Guidelines

January 1, 2009

Sixteen:nine: Dave Haynes takes a good stab at summarizing OVAB's Audience Measurement Guidelines, an 80-plus page document that outlines how digital media…

1-2-1VIEW to deploy viewer validation digital signage in Malaysian pharmacy chain

December 23, 2008

SINGAPORE — Linux-based digital signage provider 1-2-1VIEW will be rolling out a network of sites with a classified ads section for 33 outlets of the Tigas…

Restaurant digital signage startup receives $1 million in funding

December 8, 2008

Austin American-Statesman: Austin startup DisplayPoints Inc., which sells digital media services to the restaurant industry, has raised $1 million from private…

Provision, ADCENTRICITY look to boost ads for 3D digital signage

December 8, 2008

CHATSWORTH, Calif. — Provision Interactive Technologies, Inc., announced today that it has signed an agreement with ADCENTRICITY Inc. to sell advertising on…

Digital menu board basics, Part 4

by Scott Sharon — CEO, START

Menu board placement in a restaurant and the opportunities for selling ads are explored.

Lyle Bunn: Digital signage ‘turned the corner' in 2008

November 24, 2008

TORONTO — Lyle Bunn, an independent consultant widely recognized for his work as an advisor, educator and commentator in North America's Digital Signage/DOOH…

Digital menu board basics, Part 1

by Scott Sharon — CEO, START

In this three part series, we look at the ROI, branding, advertising and technology of digital menu boards versus static ones.

OVAB releases Audience Metrics Guidelines, sells out first Summit

‘Average Unit Audience' introduced as common currency metric for digital out-of-home media.

Top 10: Digital out-of-home is an advertiser's most powerful tool

by Lyle Bunn — Strategy Architect, BUNN

DOOH's inherent characteristics and maturity make it a valuable arrow in the brand and agency quiver.

Customer-facing tech not slowed by economy, show proves

Digital Signage Show officials say attendance was up significantly from last fall.

Keywest, IOHI use interactive digital signage to drive auto sales

October 5, 2008

LENEXA, Kan. — Keywest Technology, a developer of digital signage software and hardware solutions, has announced that enterprise partner IOHI, a national…

New apps for mobile-driven signage

by Digital Signage Today

Companies are investing more as content, interactivity improve.

New report details ROI for retail digital signage

May 11, 2008

LOUISVILLE, Ky. — The Digital Signage Association has published "Retail Digital Signage ROI: Finding the break-even point," an exclusive research report that…

Four purposes for retail signage

by

A Frost consultant explores the benefits of in-store signage.  

The psychology of digital signage

by David Drain

A neuroscientist analyzes the effects digital signage has on the brain.