What's driving the DOOH market?

by Bradley Cooper — Editor, Connect Media

In the past, DOOH was little more than taking a billboard image and importing it in a digital format. But now DOOH can deliver content that directly responds…

Eye tracking tech delivers DOOH ads, prizes

by Bradley Cooper — Editor, Connect Media

Dynamic content has the potential to engage audiences in a deep way. Jetstar, an airline operating in Melbourne, Australia, tested out dynamic content with a…

New Tradition signs lease for exclusive advertising rights on One Times Square digital signage

April 16, 2019

New Tradition, an OOH advertising firm, has signed a lease agreement with real estate company Jamestown LLP for digital signage in development at One Times…

How to deliver effective dynamic DOOH campaigns

by Bradley Cooper — Editor, Connect Media

Although many companies are embracing dynamic content for digital signage and DOOH, there are many ways dynamic can go wrong. In order to deliver successful…

JCDecaux, Pandora deliver DOOH dating tips

by Bradley Cooper — Editor, Connect Media

For Valentine's Day 2019, Pandora, a jewelry company, deployed an interactive DOOH campaign at Westfield Stratford City shopping center in London to deliver…

Adomni to intro audience analytics for DOOH

April 2, 2019

Adomni, a DOOH purchasing platform, plans to introduce a platform to allow DOOH customers to purchase advertisements based on audience analytics. The company…

3 ways to bring DOOH content to life

It's time to ditch the JPEG and deliver truly impactful DOOH content. End users can do this by adding motion and context with good timing.

PerceptIn offering IoT module for measuring DOOH effectiveness

March 29, 2019

PerceptIn recently launched its PerceptIn Intelligent Viewer Tracking Module, which allows DOOH advertisers to create in-store customer profiles and measure…

Hivestack hires VP of sales

March 26, 2019

Hivestack, a DOOH marketing technology company, has hired Matthew Oliver to serve as vice president of sales.

Daktronics to unveil LED street furniture

March 20, 2019

Daktronics is getting ready to launch its LED street furniture solution, which will feature 2.9-millimeter line spacing for OOH advertising. It will also soon…

Clear Channel Outdoor releases financial report for 2018

March 19, 2019

Clear Channel Outdoor Holdings Inc. recently released its financial report for the last quarter of 2018 and the entire year. The report revealed a boost in…

Digital signage trends claim top spots in February 2019

by Bradley Cooper — Editor, Connect Media

Readers of Digital Signage Today fell in love with digital signage trends last month. Cupid's arrows stories struck readers with stories related to smart…

Visual Graphic Systems installs digital video banners at Yankee Stadium

March 1, 2019

Visual Graphic Systems has installed digital video banners at concession stands throughout Yankee Stadium in Bronx, New York City.

DOOH.com appoints 2 managing partners

March 1, 2019

DOOH.com, a creative production studio for DOOH advertising campaigns, has promoted Jeremey Taylor and Neil McKenney to the position of managing partners.

McDonald's delivers digital signage orchestra

by Bradley Cooper — Editor, Connect Media

The average customer would not typically associate classical music orchestras with McDonald's, until now.

Watchfire Signs deploys 7,000 square foot digital billboard in Puerto Rico

February 18, 2019

Watchfire Signs partnered with Bmedia Group to deploy a 7,000-square-foot digital billboard in Guaynabo, Puerto Rico, just prior to the Centro Internacional de…

BrightSign integrates media players with Adomni for DOOH buying

February 6, 2019

BrightSign Llc. said it media players now support Adomni, a marketplace for digital-out-of-home advertising. End users can now allow advertisers to share their…

Vistar Media launches third party measurement suite for DOOH

February 4, 2019

Vistar Media has launched its third party measurement suite, which provides key offerings from foot traffic measurement specialists such as MFour, PlaceIQ and…

Outdoor digital signage goes green in 2019

Trends in outdoor digital signage aren't only driven by consumerism and experience. Environmental concerns are also having an impact.

Formetco installs LED displays 430 feet above ground

January 23, 2019

Formetco, an outdoor advertising manufacturer, has partnered with Georgia's Own Credit Union and DeNyse Companies to deploy two digital building-top signs in…