DOOH Advertising News & Media
Firefly hires former Google, Clear Channel execs to grow OOH analytics
July 26, 2019
FireFly, a smart media platform provider, has hired Taylan Yildiz to serve as chief analytics officer and Michael Steinberg to serve as VP of media and…
read nowNew Tradition Media acquires Total Outdoor's OOH assets for San Francisco
July 11, 2019
New Tradition Media, an OOH media company, has acquired Total Outdoor's OOH assets for San Francisco. The signage will now feature New Tradition's logo in the…
read nowLamar partners with Rareform to recycle billboard materials
July 3, 2019
Lamar Advertising Company recently partnered with Rareform, a recycling company, to convert its used polyvinyl chloride and polyethylene billboard material…
read nowAdQuick selects new CRO
July 3, 2019
AdQuick, a DOOH platform, has appointed Max Polisar to serve as the chief revenue officer. He will help develop marketing strategies, find partners and expand…
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JCDecaux Singapore to deliver digital signage, AR to Funan Mall
July 2, 2019
JCDecaux Singapore, a subsidiary of outdoor advertiser JCDecaux, has announced a partnership with Funan Mall, a shopping mall in Singapore, to manage a digital…
read nowPaddy Power delivers one liners with DOOH campaign
July 1, 2019
Paddy Power, an Irish bookmaker and betting company, recently partnered with Grand Visual and MediaCom to run a humorous DOOH campaign. The campaign delivered…
read nowUpshow partners with Jukin Media for DOOH engagement
June 21, 2019
Upshow, a consumer engagement platform, has partnered with global media firm Jukin Media to deliver DOOH content to Upshow's network of fitness, restaurants…
read nowScreenfeed delivers dynamic content for missing children campaign
May 31, 2019
Screenfeed is partnering with the National Center for Missing & Exploited Children to dynamically deliver images of missing children. Networks can…
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3 ways to waste your digital signage
by Bradley Cooper — Editor, Connect Media
Having an insufficient content strategy, placing digital signage in a bad spot or using it like a static tool are just a few ways you can waste your digital…
read nowJCDecaux partners with Neustar for DOOH mobile location intelligence
May 30, 2019
Neustar, a real-time information services company, is partnering with JCDecaux North America Inc., a subsidiary of outdoor advertiser JCDecaux, to deliver…
read nowFormetco integrates software with Adomni's DOOH platform
May 24, 2019
Formetco has integrated its enterprise software F360 CMS with Adomni's Demand Side Platform for DOOH buying. With the integration, Adomni's advertising base…
read nowAdomni partners with Lightbox for programmatic mall displays
May 23, 2019
Adomni has partnered with Lightbox OOH Video Network to integrate its DOOH advertising platform with Lightbox's network of more than 4,5000 displays in malls…
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2 steps to delivering cutting edge content
by Bradley Cooper — Editor, Connect Media
New end users often find digital signage overwhelming given the content aspect. However, at the end of the day, digital signage's main purpose is to deliver…
read nowDigital Outdoor Advertising partners with Vistar for programmatic DOOH
May 14, 2019
Digital Outdoor Advertising, a billboard network, has partnered with Vistar Media to deliver programmatic revenue for independent billboard operators. Through…
read nowTalon intros platform for OOH purchasing/management
May 13, 2019
Talon Outdoor, an OOH media specialist company, has introduced two OOH tools to help customers reserve, check availability, gain customer data and other…
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Target, DOOH trends dominate top stories in April 2019
by Bradley Cooper — Editor, Connect Media
The top stories last month looked at how Target and other retailers are using big data to deliver better digital signage as well as key trends and innovative…
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H&M enhances customer engagement with digital signage
by Bradley Cooper — Editor, Connect Media
Digital signage isn't just for pushing sales, it's also useful for crafting better customer engagement. By doing this, retailers can improve sales and create…
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JCDecaux Singapore deploys DOOH network at Jewel Changi Airport
April 26, 2019
JCDecaux Singapore, a subsidiary of outdoor advertiser JCDecaux Group, has deployed a DOOH network at Jewel Changi Airport in Singapore. The network features…
read nowMesmerize partners with Pharmacy Health Network for OOH at pharmacies
April 25, 2019
Mesmerize, an OOH media company, has partnered with Pharmacy Health Network, an OOH digital network, to help educate and advertise customers at pharmacies. As…
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2 factors to consider when designing DOOH content
by Bradley Cooper — Editor, Connect Media
Selecting the right content for a DOOH campaign is a difficult task. Whether you are running a dynamic or traditional campaign, you have to think carefully…
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