OOH ads will fuel 'revenge shopping' this holiday season

by Kevin Damask — Editor, Digital Signage Today

After many stores were closed or operating on limited hours last year, many consumers opted to shop online, staying away from crowds as the COVID-19 virus…

Uber uses DOOH to adorn historic NYC skyline

November 2, 2021

Uber, the mobility as a service provider, has unveiled its latest brand activation and long-term takeover atop the Bruckner building, overlooking the New York…

Media companies band together to provide targeted DOOH

November 2, 2021

Comscore, a digital business analytics and audience measurement company, has signed an agreement with Vistar Media, a provider of programmatic technology for…

Companies team up on creative DOOH platform

November 1, 2021

Meet The People, an advertising and consulting group formed by advertising and technology executives Tim Ringel, Thomas Armbruster and Natalie Alberta Dusey…

Shoppers seeking online experience in the store

by Kevin Damask — Editor, Digital Signage Today

More often, retailers are placing the in-store shopping experience in the hands of shoppers themselves. And it appears, based on a recent survey and analysis…

Fiverr inspires brand campaign to kickstart business ideas

October 29, 2021

Fiverr, a digital services provider, has a new brand campaign, "Something from Nothing," to address the notion there are millions of people, from entrepreneurs…

OOH company to promote Vegas loop system

October 28, 2021

Intersection, an OOH media and technology company, has been awarded a three-year contract with the Las Vegas Convention and Visitors Authority to deliver…

Pearl Media's OOH makes splash in Nashville

October 28, 2021

Pearl Media's creative, eye-catching OOH campaign is making a splash in downtown Nashville, according to a company press release.

DOOH partnership brings targeted ads to major markets

October 27, 2021

Vengo Media Network, a place-based marketing tech platform offering digital DOOH services, is partnering with TransitScreen, a provider of real-time transit…

Lamar celebrates 20 years of large DOOH displays

October 27, 2021

Lamar Advertising, a large OOH advertising company, is celebrating the 20th anniversary of the industry's first large format digital billboard, according to a…

Post-COVID, OOH has perfect opportunity to shine

by Kevin Damask — Editor, Digital Signage Today

How will OOH advertising play a role in the U.S. economy as the nation continues to emerge from the COVID-19 pandemic? That’s a question many industry experts…

DOOH partnership helps 'digitize' pop-up stores, temp retailers

October 26, 2021

Smartify Media, a digital media revenue platform for retail locations, is parterning with Storefront, an online marketplace for renting short-term and flexible…

'Zip Now, Pay Later' OOH campaign hits NYC, L.A. markets

October 25, 2021

Following its rebrand this summer, digital payment company Zip Co Limited debuted a multi-million dollar OOH campaign, "Zip Now, Pay Later" across the U.S., to…

Yahoo to offer in-flight sales analysis for DOOH campaigns

October 25, 2021

Yahoo will feature in-flight sales analysis for DOOH campaigns, allowing advertisers to tie online and offline sales with DOOH ad exposures, as well as measure…

Shifts in consumer behavior prompt big changes in DOOH campaigns

by Jolene Wiggins

COVID’s impact on consumer behavior is evident all around us. The “new normal” brings with it habits that consumers will keep for years to come, especially…

Shopping centers jump on nationwide OOH rollout

October 19, 2021

OOh!media has strengthened its partnership with Washington property group Hawaiian, signing an agreement to install OOH media assets into its shopping centers…

Companies must measure OOH effectiveness while protecting consumer data

Companies spending large chunks of their marketing budgets on OOH also require data, but they need to approach gathering it mindfully to avoid compromising…

Broadsign, DOOHX offer DOOH training program

October 13, 2021

Building on its Programmatic University education initiative, DOOH marketing technology developer Broadsign has joined forces with DOOHX, an online learning…

Hear from a Senior Living Industry Expert on Modernizing Communication

This webinar will teach senior living communities and businesses alike why modern technology is now a necessity to drive ROI and how to optimize it.

Presented by AOPEN Inc.

Accretive Media releases OOH measurement tool

October 7, 2021

Accretive Media, an OOH data and technology company, has launched Accretive Outcomes, a solution that delivers measurement and attribution for OOH advertising…