DOOH Advertising News & Media
Tiger Party to manage 12th New Year's ball drop in NYC
December 31, 2021
For the past 11 years, the ball drop countdowns on New Year's Eve in New York City's Time Square have been the work of Tiger Party, an ad tech company, which…
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Outdoor ad market to reach $58.8B by 2025
December 29, 2021
The global outdoor advertising market value is forecasted to reach $58.80 billion by 2025, growing at a CAGR of 12.26%, for the period spanning from 2021 to…
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Stagwell, Talon partner to grow U.S. OOH
December 24, 2021
Stagwell Inc. and Stagwell Media Network has formed a partnership with out-of-home media specialist Talon to accelerate global growth in OOH advertising…
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Intersection signs OOH deal with Metropolitan Atlanta Rapid Transit Authority
December 21, 2021
Intersection, an out-of-home media and technology company, has signed a 10-year contract to sell bus, rail and station advertising with the Metropolitan…
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Lucit designs tools to streamline digital ad moderation
December 21, 2021
Lucit, a software producer that helps advertisers dynamically control digital billboards with a smartphone app and run automatically generated ads, is…
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Daktronics LED display keeps UNC-Pembroke students engaged, informed
December 14, 2021
Daktronics, provider of large LED displays, billboards and scoreboards, has designed, manufactured and installed a new narrow pixel pitch LED display inside…
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Out-of-Home ad revenue up 38% in Q3
December 9, 2021
Out of home advertising revenue increased 38% in the third quarter of 2021 compared to the previous year, accounting for $1.75 billion, based on figures…
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Infuse Digital hires Jake Indyk as VP
December 7, 2021
Infuse Digital, a provider of digital display assets and advertising for commercial real estate, has tapped Jake Indyk as company vice president.
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Employers turn to OOH to battle 'Great Resignation'
by Kevin Damask — Editor, Digital Signage Today
Employers are banking on the power of OOH to help fill positions in the wake of the “Great Resignation.” Lauren Sak, senior marketing director at Intersection…
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Inmediacenter, Vistar partner to bring DOOH to retailers in France
December 3, 2021
Imediacenter, a digital in-store advertising network in France, has partnered with Vistar Media to provide programmatic technology to retail clients, according…
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Redbox deploys digital video signage to promote studio releases
December 3, 2021
Redbox has deployed digital video signage on the top of over 2,000 kiosks across the U.S., with nearly 4,000 expected total installations, according to a press…
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DOOH brings holiday 'experiences' as retailers look to rebound
by Kevin Damask — Editor, Digital Signage Today
After a difficult 2020 holiday season, the retail industry is expected to rebound this year. To entice shoppers back to stores, retailers are transforming…
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Ineo digital advertising raises sales by 61%
November 30, 2021
Ineo Tech Corp., developer of the INEO Media Network, a digital advertising and analytics solution for retailers, increased sales by 61%, based on reports from…
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Hivestack, Stingray launch AOOH campaign in Canada
November 30, 2021
Hivestack, a programmatic DOOH ad tech company, has launched a digital audio out-of-home partnership with Stingray, a music, media, and technology provider…
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SNA Displays lights up Manhattan with large LED display
November 29, 2021
A large LED display in Midtown Manhattan, built by SNA Displays, was recently activated on the northeast corner of 42nd Street and 8th Avenue for E Walk…
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Uber DOOH expands ad reach with Place Exchange partnership
November 24, 2021
Place Exchange, a supply-side platform company for programmatic OOH media, has partnered with Uber OOH, Uber's DOOH cartop advertising network, according to a…
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Competitors turn allies: Inside the Reflect, Creative Realities merger
by Kevin Damask — Editor, Digital Signage Today
The merger of two heavy hitters in the digital signage industry made headlines last week and sparked a few questions, most notably, why now?
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Sharp NEC's Active Scene display comes to XOGO media players
November 23, 2021
Sharp NEC Display Solutions, a projector and display producer, has made ActiveScene, an AV solution that transforms glass walls into digital signage, available…
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E Ink, TPV display targets retail, transportation markets
November 23, 2021
E Ink, a producer of digital paper technology, has partnered with TPV Technology, a manufacturer of PC monitors and LCD TVs, to develop a 25.3-inch E Ink…
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Harris, OAAA poll: Younger audiences embrace OOH ads
November 22, 2021
Out of Home advertising, in combination with social media, is a powerful vehicle for reaching younger generations, according to a consumer survey conducted by…
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