CNN+ debuts with pop up, digital newsstand in NYC

April 1, 2022

CNN has partnered with creative agency FIG to generate buzz for its new streaming platform, CNN+, with a pop up, digital newsstand, according to a company…

Couple opens Fastsigns location in England

April 1, 2022

Signage and visual communications specialist Fastsigns UK has expanded its reach across the Midlands in England with the launch of a franchise in Northampton…

BuySellAds partners with OneScreen.ai to grow OOH advertising

March 31, 2022

OneScreen.ai, a SaaS-enabled B2B marketplace provider for out-of-home advertising, is partnering with BuySellAds, provider of technology that connects…

Avison Young installs dvLED video wall from Sharp NEC Display Solutions

March 31, 2022

Sharp NEC Display Solutions, a projector and display designer, is helping Avison Young, a commercial real estate business, to deliver visuals to its visitors…

Lamar exec Sean Reilly joins WOO board

March 31, 2022

Lamar Advertising President and CEO Sean Reilly is joining the World Out of Home Organization board, according to a company press release.

Four Points by Sheraton Uses CAYIN Technology's Digital Signage to Elevate Guest Experience Journey

The 311-room hotel offers a tranquil retreat to travelers visiting Desaru for business or leisure. While the hotel’s approachable design caters to the needs of…

Presented by CAYIN Technology Co., LTD

Vistar Media's DOOH campaign helps Ad Council increase vaccination numbers

March 30, 2022

Vistar Media, a producer of programmatic technology for digital out-of-home, found success with its DOOH campaign for the Ad Council's "It's Up To You…

Outdoor Digital Menu Boards Boosting QSR Profits

With QSR sales increasingly occurring at the drive-thru, outdoor digital menu boards are helping to cut costs and speed up service.

Presented by Peerless-AV

Planar releases 2 LED video wall display lines

March 24, 2022

Planar, a producer of visualization technology, has launched two LED video wall display lines to serve events and high-ambient light environments: the Planar…

Clinch, Outfront partner to create dynamic DOOH content

March 23, 2022

Clinch, producers of AI-driven omnichannel advertising, has partnered with Outfront Media Inc., a billboard content producer, to create dynamic content…

Optimizing Operations with Modern Digital Signage Solutions

Implementing a digital signage network doesn’t need to be a costly, complicated endeavor. New management tools are helping to simplify the process.

Vistar Media teams with Mira to measure DOOH effectiveness

March 21, 2022

Vistar Media, a provider of programmatic technology for digital out-of-home, is partnering with Mira, a location intelligence and attribution provider for OOH…

8 tips to consider when selecting OOH target markets

by Matthew O'Connor

Selecting target and test markets can be a challenge and becomes especially tricky when planning out-of-home advertising campaigns in regions you’re not…

Alfi report says retailers will invest more in QR codes

March 18, 2022

The advertising industry's adoption of digital technologies, such as QR codes, has ushered in strategies experts believe will become vital in connecting with…

Five Ways to Drive Sales and Generate Engagement through Digital Signage

To stay competitive, businesses need the ability to effectively inform and engage both customers and staff without draining valuable resources. Learn to drive…

OOH promotion rises as majority of Americans plan to travel this summer

March 16, 2022

About 85% of U.S. adults are expecting to travel this summer, taking more vacation time than they did in 2021, according to OOH Consumer Insights and Intent …

Clear Channel Outdoor signage campaign honors Women's History Month

March 16, 2022

Clear Channel Outdoor Americas, in partnership with The Female Quotient, an equality services company that provides thought leadership platforms to women and…

MediaVue Celebrates 15 Years in Digital Signage Industry

Tuesday, March 15, 2022 (Boston, MA) – MediaVue Systems, the company that has earned the reputation of being an innovator in the digital signage industry, is…

Propelled Brands promotes Scott Krupa to VP of franchise development

March 14, 2022

Propelled Brands has promoted Scott Krupa as the vice president of franchise development, bringing over 10 years of franchising experience to the position…

Vistar Media sees large growth in 2021, brings in $200M in campaign dollars

March 10, 2022

Vistar Media, a provider of software for digital out-of-home, experienced exponential growth during 2021, launching 20,256 campaigns from 1,462 advertisers…