Digital Billboards News & Media
Pearl Media buys Lure Outdoor to expand OOH
May 4, 2022
Pearl Media, in partnership with Seaport Capital, has acquired Lure Outdoor, expanding its out-of-home media portfolio in the U.S., according to a company…
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Daktronics helps Blue Jays roll out 10 LED video displays
May 2, 2022
The Toronto Blue Jays have partnered with Daktronics, a large display and video scoreboard company, to install 10 LED displays at the Rogers Centre in Ontario…
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KFC Barbados Stays Ahead of the Game With Xibo Signage
“If you aren’t digital and you don’t have the latest technology, you are behind. Xibo keeps us ahead of competitors and ticks all the boxes.” - KFC Barbados
Presented by Xibo Signage
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Stop focusing on the channel, content is (still) king
by Monika Lindquist — Marketing & Communications Director, Visual Art
The rapid technological development society has undergone over the last 20 years is of course at the center of it all. Digitization, with the internet as the…
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Daktronics installs second-largest video display in minor leagues
April 27, 2022
As baseball fans return to Harbor Park in Virginia, they will be greeted by the second-largest video display in the minor leagues as Daktronics, an LED display…
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How OOH can battle climate change
by Kevin Damask — Editor, Digital Signage Today
The effects of climate change continue to be under the microscope with companies shifting their priorities to take an eco-friendlier approach. Intersection CEO…
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OneScreen.ai teams with Evertreen to plant 10K trees in Madagascar
April 26, 2022
OneScreen.ai, the marketplace provider for buying and selling out-of-home advertising, is partnering with Evertreen, a platform that allows users to plant real…
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SNA Displays outfits Hewlett Packard Enterprise with LED displays
April 22, 2022
Computer technology producer Hewlett Packard Enterprise has added a suite of direct-view LED displays from SNA Displays to its headquarters near Houston…
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Why 2022 is the year for out-of-home advertising
by Norm Chait — Sr. Director, OOH Practice Lead, Quotient
OOH has evolved significantly in recent years and has become a cost-effective solution for reaching consumers both nationally and locally. OOH and more…
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Daktronics bringing 2 large LED displays to State Farm Arena in Atlanta
April 19, 2022
The Atlanta Hawks and State Farm Arena have installed two large displays provided by Daktronics, bringing almost 8 million LEDs and nearly 9,000 square feet of…
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Infuse Digital helps bring display network to Margaritaville Resort Orlando and Sunset Walk Orlando
April 19, 2022
Infuse Digital and Encore Capital Management have formed a partnership with digital out-of-home media company Lightbox to represent the digital display network…
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Moving Walls joins GroupM to expand DOOH in Malaysia
April 14, 2022
GroupM, a media investment company, and outdoor advertising technology provider Moving Walls are partnering to bring automation and accountability to…
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Out-of-home ad revenue jumps 16.7% in 2021
April 13, 2022
Out-of-home advertising revenue increased 16.7% in 2021 compared to the previous year, accounting for $7.1 billion, based on figures released by the Out of…
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Astra Signs, ADXBA merge, broadening services across UK
April 13, 2022
Digital signage solution provider ADXBA and bespoke architectural signage company Astra Signs have decided to merge, providing both traditional and digital…
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St. John's University rolls out DOOH campaign across Tri-State area
April 13, 2022
"Education That Elevates" is the theme for a multiyear, multimarket, digital-out-of-home branding campaign that aims to raise awareness of St. John's…
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Simplifying Digital Signage Content Management
Managing digital signage content and kiosk information poses complex challenges for employees in charge of managing content but developers have recently made…
Presented by PROVISIO LLC
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Sports betting turns to OOH promotion as industry booms
by Kevin Damask — Editor, Digital Signage Today
Legalized sports betting has boomed across the United States in the past few years. While betting sites spend millions on television ads, experts believe the…
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LG Business Solutions debuts LED Wave Wall at Dallas office
April 8, 2022
LG Business Solutions USA has installed a video "Wave Wall" with multiple curved OLED displays to form a high-definition surface at the AVI-SPL office in…
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Watchfire Signs helps restore luster to historic theater marquee
by Kevin Damask — Editor, Digital Signage Today
After a long, arduous restoration process, the marquee at the historic Hollywood Theater in Gowanda, New York can shine a little brighter with LED signage from…
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CNN+ debuts with pop up, digital newsstand in NYC
April 1, 2022
CNN has partnered with creative agency FIG to generate buzz for its new streaming platform, CNN+, with a pop up, digital newsstand, according to a company…
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