The whiz of biz: Why EMCs are the best advertising choice for businesses

by Barry Pearman — VP, Clarus Communications

As we get further into the new year, companies are still looking at ways to increase sales and exposure. Many will turn to various new forms of advertising…

Digital signage lights up dowtown Phoenix (Video)

by Christopher Hall — writer, self

Digital signage is helping the city bring life back to the urban core.

X2O software drives LED digital signage in Phoenix entertainment district

April 12, 2012

X2O Media, a full-service provider of software, network management and content services for real-time visual communication applications, recently announced…

NYC self-storage firm hoists digital billboard to increase traffic

March 29, 2012

Storage Post, a self-storage solutions provider, installed a Daktronics LED digital billboard with more than 144 quadrillion colors and 8,400 brightness…

Is it Peyton's Place or still Tebow Time? Digital billboard asks fans to decide

by Christopher Hall — writer, self

Denver company uses digital billboard to solicit public opinion on who should play QB for the city's NFL team.

Digital signage news: February recap (photo gallery)

by Christopher Hall — writer, self

Here are some of the highlights from February's digital signage news.

UK micro-loan charity taking donations through digital signage

February 27, 2012

The Microloan Foundation, a U.K. charity providing small business loans to women in sub-Saharan Africa, launched an interactive live donation digital billboard…

Big East welcomes Memphis with Times Square digital signage

February 10, 2012

According to the Facebook page of the Big East Conference of the NCAA, the collegiate athletics conference welcomed its newest member on huge digital signage…

Digital outdoor well suited for small(er) markets

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

Lately I have noticed a digital billboard trend that has pleasantly surprised me: small markets succeeding with digital billboards. It would seem to go against…

Times Square digital signage helps launch Wendy's T-shirt campaign

January 31, 2012

During Wendy's investor day in New York City on Monday, the company discussed its plan to focus more strongly on marketing campaigns. At the same time down…

3 Muslim brothers take to digital signage to praise Tim Tebow

by Christopher Hall — w, t

Local businessmen and football fans use digital billboard to push for, and then pull for, Denver QB Tim Tebow.

Forbes blog slams NYT blog for advertising on non-digital billboard (after reading about it in WSJ blog)

by Christopher Hall — w, t

In another sign that digital out-of-home is starting to percolate into the general consciousness, a Forbes.com blog posted earlier this week took another tech…

The top 10 digital signage trends for 2012, Pt. I (Commentary)

It's time once again for digital signage expert Keith Kelsen's predictions for the top trends of the coming year.

5 Things: Five questions to ask before buying a digital billboard

A digital billboard executive gives advice on picking the right manufacturer.

Preparing for cannon fire

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

Sometimes, "look before you leap" translates to the digital billboard business as well.

Trends point to continued growth for digital billboards

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

Digital billboards are a wonderful success story. In just 10 years, digital billboards have gone from introduction to widespread acceptance by billboard…

Clear Channel Outdoor - New York expands DOOH network

October 30, 2011

Clear Channel Outdoor — New York has announced the expansion of its digital out-of-home network in the city of White Plains, N.Y., to provide added high impact…

And they're off! Screach takes digital signage to the races (Video)

by Christopher Hall

Screenreach enabled passersby to turn their smartphones into video game controllers in this DOOH deployment.

Digital signage opens up Times Square to 'the little guy'

October 10, 2011

According to today's Wall Street Journal, "Times Square, the nation's mecca of slick advertising for corporate behemoths, is increasingly a showcase for the…

Digital billboards hit the Caribbean with Scala

October 6, 2011

Scala certified partner FSi Creative, in tandem with technology partner Formetco Inc., announced today that they have unveiled what thay call the first…