Twitter and DOOH campaign for Int'l Missing Children's Day

May 28, 2013

The outdoor media industry in the U.K. joined the charity Missing People in harnessing the power of Twitter in a dynamic digital out-of-home campaign for…

Blinded by science: Brain scans show power of digital out-of-home

A neuroscientific study of emotional responses to outdoor advertising validates the medium's impact and engagement.

Is it time to replace your old digital billboard?

by Christopher Hall — w, t

Newer LED signs are higher-resolution and more energy-efficient than signs even just a few years old.

Dallas digital signs help nab fugitives

May 9, 2013

Finding fugitives is time-consuming and tedious, and leads to a lot of dead ends. So prosecutors in Dallas County, Texas, have decided to bring a lot more…

Third-generation sign company embraces digital billboards

May 9, 2013

With decades of experience under its belt, Key-Ads Inc. of Dayton, Ohio, knows a thing or two about billboards. The third-generation, family-owned company has…

Aerva invites regular sons and daughters to 'show love for Mom'

May 8, 2013

Who hasn’t seen an athlete or celebrity mouth "Hi, Mom," during broadcasts of sporting events? Now a similar opportunity is available to the 99 percent, thanks…

NanoLumens brightens midtown Manhattan financial district with LED stock ticker

May 8, 2013

New York City is known as the cutting edge of design, so it is ironic that the city's stock tickers look like 1970s alarm clocks. But thanks to the recent…

5 for 5: Key takeaways from April's digital signage Top 5

by Christopher Hall

Lessons gleaned from the articles readers were most interested in during the month of April.

Observations from ISA 2013 International Sign Expo in Las Vegas

by Barry Pearman — VP, Clarus Communications

I recently returned from ISA 2013 Expo in Las Vegas and wanted to share with you some of my observations. The show was a huge success and broke several records…

US Marshals turn to digital billboards to track treasure-hunt fugitives

May 7, 2013

The U.S. Marshals Service has begun posting alerts on digital billboards in Ohio and Florida in an effort to capture a treasure hunter who found gold nearly…

International Display Advertising moves into DOOH advertising market

May 7, 2013

International Display Advertising Inc. has its eyes on the $9 billion U.S. digital out-of-home advertising market.

Houston-area digital billboards marking days till hurricane season (Video)

May 2, 2013

Different regions of the United States have different shared experiences, and in the Houston area, one thing residents live with is hurricanes. So it is no…

StrandVision extends digital signage weather software to international customers

May 1, 2013

U.S. customers of StrandVision Digital Signage, a digital signage software-as-a-service provider, have been able to display weather information since the…

APN Outdoor gets OK for first digital billboard in downtown Brisbane

May 1, 2013

APN Outdoor has gained approval to install a large-format digital billboard in Brisbane, Australia's central business district. According to a news release…

STRATACACHE exhibits at Retail World Asia for first time

April 25, 2013

STRATACACHE, a provider of scalable, high-performance digital signage, content distribution and enterprise video acceleration technologies, exhibited its…

Clear Channel digital billboards will carry Twin Cities weather warnings

April 25, 2013

Being on the road during severe weather carries extra risks — drivers may be tuned to the radio, may not hear tornado sirens and may drive right into trouble…

Clear Channel Outdoor digital billboards help Houston Crime Stoppers take a bite out of crime

April 24, 2013

Electronic billboards in the Houston area have helped authorities capture dozens of fugitives.

Aerva digital signage technology will drive LED display at key Cincinnati site

April 23, 2013

Aerva Inc.'s AerWave digital signage technology will drive a digital LED display at Cincinnati's Fountain Square, a key downtown location that has undergone…

Taco Bell turns to digital billboards for Cool Ranch Doritos Locos Taco launch

April 23, 2013

When Taco Bell launched its Cool Ranch Doritos Locos Tacos in March, word spread quickly via the brand's use of a social media-to-digital billboard.

APN Outdoor gets OK for Sydney roadside digital billboard

April 22, 2013

After months of negotiations, APN Outdoor has received approval to install a roadside digital billboard in downtown Sydney, Australia. According to a news…