APN Outdoor helps announce Australian Olympic Team uniforms

April 25, 2016

The Australian Olympic Team's uniforms for the 2016 Summer Olympic Games were made public using APN Outdoor's Elite Screen digital billboards.

Digital signage advertising pops up in unexpected spots

Digital signage advertising has been used in restaurants, gas stations, retail stores and in the lobbies of businesses and hotels for quite a few years. Now in…

Digital billboards in the right locations drive big revenue

Digital billboards have been around for more than a decade now, so this outdoor advertising company GM is always surprised when he reads or hears comments…

Companies to intro world's 1st live stream billboard celebrity PSA campaign

April 20, 2016

Lamar Advertising Company is donating the use of hundreds of digital billboards across the country for a campaign from Recycle Across America.

Digital signage tells you you're driving the wrong car

by Christopher Hall — w, t

Imagine driving down the highway in your Toyota when you notice the digital billboard off to the right change its message to tell you a Chevy Malibu gets…

Watchfire unveiling Ignite OPx 2 cloud-based CMS at ISA16

April 18, 2016

Digital billboard and LED digital signage firm Watchfire Signs announced today that it has launched a single, cloud-based content management solution to…

Chicago White Sox unveil new digital signage scoreboard on Opening Day

April 7, 2016

U.S. Cellular Field, home of Major League Baseball's Chicago White Sox, this year unveiled a centerfield high-definition LED spectacular on opening day at the…

PATTISON inks contract with Victoria International Airport

April 1, 2016

Through the partnership, PATTISON will provide the airport with several digital, static and specialty digital signage displays

Montana may allow digital billboards along highways

March 31, 2016

A final public hearing about the proposed rules, which would allow static but not animated billboards, is set for Friday in Helena.

Curved LED digital signage lights up California mall

March 4, 2016

Daktronics announced it recently designed, manufactured and installed a curved LED video display surrounded by linear freeform elements that encase an elevator…

Cincinnati digital billboards honoring 'Heart Heroes'

February 26, 2016

Digital billboards are getting heart healthy in February, thanks to a social media effort that finds Lamar Advertising Co. partnering with the Cincinnati…

Mississippi outlet mall driving traffic with digital signage

February 26, 2016

The Tanger Outlets outlet shopping mall in Southaven, Mississippi, has deployed a new marquee sign featuring a 20-foot by 40-foot, high-resolution full-color…

Minneapolis suburb considering revenue-generating digital billboard

February 16, 2016

City officials in Osseo, Minnesota, are looking into raising money by deploying a digital billboard on public land – but some residents are pushing back…

Using digital to its potential wins customers over and over again

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

One-size-fits-all messaging simply doesn't work anymore. How can digital billboards and digital signage increase consumer loyalty as well as advertisers…

Canadian OOH firm goes Scala

January 28, 2016

Out-of-home advertising firm Cieslok Media has switched to the Scala digital signage platform to manage its large-format digital billboards across Canada…

Digital signage taking Twitter and the Australian Open to the streets

January 25, 2016

Outdoor media provider APN Outdoor has announced a strategic partnership with Twitter Australia that will see live tweets from the Australian Open tennis…

The DST Top 5: December's top digital signage headlines

by Christopher Hall — w, t

It's time for our monthly look back at the most-read articles and blog posts on Digital Signage Today in the previous month, recapping the biggest news…

Burberry campaign wraps up digital signage and mobile interactivity

December 16, 2015

Burberry has partnered with DreamWorks Animation to create what it says is 'the first interactive luxury marketing campaign using new 3D technology' on digital…

NASL's FC Edmonton lands 'largest mobile video display trailer in North America'

December 15, 2015

The FC Edmonton soccer club recently unveiled what its builders call "the largest mobile video display trailer in North America" — a digital signage…

APN Outdoor expanding digital billboard footprint in Australia

December 9, 2015

Australian outdoor media provider APN Outdoor has announced its entry into a purchase agreement with Adspace Outdoor that secures 11 large-format billboards…