Online vs. DOOH advertising: Knowing differences can lead to success

There are some differences between online advertising and DOOH and some of them are big. But thankfully, there are also similarities. Truly understanding the…

Lamar honors Black History Month with billboards

February 4, 2022

In celebration of Black History Month, Lamar Advertising Company, an outdoor advertising producer, will use its national network of digital billboards to…

Keys to rolling out your digital signage project

by Kevin Damask — Editor, Digital Signage Today

There are several key factors to consider before implement a digital signage rollout. This is the focus of a free, one-hour webinar hosted by Digital Signage…

7 Key Components of a Successful Digital Signage Program

A quick reference guide to create and maintain a successful digital signage program.

Using Innovative Technology to Provide Outstanding Visual Performance

Clear Cobalt is the new generation of display products from Absen, using several innovative technologies to provide outstanding visual performance versus…

Action Media signs Vendo as national sales rep in Canada

January 17, 2022

Vendo Media, an OOH promotional company serving parts of Canada, will serve as the national sales representative for Action Media's Outdoor Digital assets…

Intersection hires Vince Amalfi as VP of national sales

January 13, 2022

Vince Amalfi has been hired by Intersection, an out-of-home media and technology company, as the VP of national sales, according to a company press release.

How to get the most out of digital roadside signage

by Derek DeWitt — Communications Specialist, Visix, Inc.

Sure, you’ve got an eye-catching image to draw people’s attention to your billboard or other signage as they drive by, but the information you want to share…

University of Richmond lights up athletics with Daktronics scoreboard

January 10, 2022

Daktronics, an LED display manufacturer, has partnered with the University of Richmond to design, manufacture and install an LED video display at E. Claiborne…

Clear Channel Outdoor promotes Scott Wells to CEO

January 4, 2022

Scott Wells has been named CEO and a member of the board of directors for Clear Channel Outdoor Holdings, an outdoor advertising company, according to a…

Digital Currency Group, Jamestown create virtual world at One Times Square

January 4, 2022

Digital Currency Group, an investor in the blockchain and digital assets industry, and real estate firm Jamestown have formed a partnership to recreate One…

Mobile digital billboards could be next frontier of activism

by Matthew O'Connor

As marches, rallies, and protests take place across the nation, organizers and activists are increasingly turning to out-of-home (OOH) advertising — and, more…

Outdoor ad market to reach $58.8B by 2025

December 29, 2021

The global outdoor advertising market value is forecasted to reach $58.80 billion by 2025, growing at a CAGR of 12.26%, for the period spanning from 2021 to…

Stagwell, Talon partner to grow U.S. OOH

December 24, 2021

Stagwell Inc. and Stagwell Media Network has formed a partnership with out-of-home media specialist Talon to accelerate global growth in OOH advertising…

How COVID is transforming the digital signage industry

by Kevin Damask — Editor, Digital Signage Today

Digital Signage Today reached out to three digital signage experts to get insight into what they see as the biggest industry trends in 2022 and beyond.

Daktronics LED display keeps UNC-Pembroke students engaged, informed

December 14, 2021

Daktronics, provider of large LED displays, billboards and scoreboards, has designed, manufactured and installed a new narrow pixel pitch LED display inside…

Out-of-Home ad revenue up 38% in Q3

December 9, 2021

Out of home advertising revenue increased 38% in the third quarter of 2021 compared to the previous year, accounting for $1.75 billion, based on figures…

E Ink, TPV display targets retail, transportation markets

November 23, 2021

E Ink, a producer of digital paper technology, has partnered with TPV Technology, a manufacturer of PC monitors and LCD TVs, to develop a 25.3-inch E Ink…

Fastsigns hits $600M in network sales

November 19, 2021

Fastsigns International, Inc., franchisor of Fastsigns, a sign, graphics and visual communications franchise, has hit the $600 million mark in network sales…

Adomni reports record growth as DOOH enjoys post-pandemic boom

November 18, 2021

Adomni, a programmatic DOOH advertising planning and buying platform, has reported significant growth in the U.S. with ad revenues up over 1,200% and has…