Content News & Media
StreetMetrics adds leaders to strategic advisory board
April 21, 2021
StreetMetrics, a third party media measurement company for DOOH advertisements on vehicles, has added Lynda Clarizio and Jim MacCurtain to its advisory board.
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Privacy vs personalization: Finding the balance
What is more important: personalization or privacy? Personalization requires data collection and analysis, and data privacy often hinges on restricting these…
read nowProgrammatic OOH grows in Hong Kong, report says
April 20, 2021
VIOOH, an OOH marketplace, has released its State of the Nation report for Hong Kong. The report found that 84% of respondents have bought, planned or placed…
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Texas Rangers to promote official energy drink Rowdy Energy on digital signage
April 20, 2021
The Texas Rangers, a Major League Baseball team, has named Rowdy Energy its official energy drink. The team will promote the drink through various channels…
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Webinar addresses reimagined digital signage
April 20, 2021
Digital signage is constantly evolving, beyond just simple screens that loop content. A live webinar on Digital Signage Today entitled "Digital signage…
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McDonald's franchisee stays afloat during COVID-19 with digital signage
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
While COVID-19 has begun to recede in a few areas, restaurants in many regions will still have to deal with restrictions. From social distancing requirements…
read nowNielsen to include Octopus Interactive Uber, Lyft content in digital content ratings
April 14, 2021
Nielsen has announced it will include Octopus Interactive's network of interactive display content in Uber and Lyft vehicles into its Digital Content Ratings…
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NFL selects Cisco as official technology partner
April 14, 2021
The National Football League has named Cisco as an official technology partner. Cisco will work with the NFL to develop a Connected League platform to handle…
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Bonchon Chicken deploys digital menu boards from c3ms Media, BrightSign
April 12, 2021
Bonchon Chicken, a Korean-based fried chicken franchise with 370 restaurants in the U.S., has deployed digital menu boards at more than 100 of its locations.
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3 ways to make digital signage less boring
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
When it comes to any form of advertising, including digital signage, the last thing you want is for it to be boring. Luckily, there are a few easy ways you can…
read nowStreetMetrics adds leaders to strategic advisory board
April 9, 2021
StreetMetrics, a third party media measurement company for DOOH advertisements on vehicles, has added Lynda Clarizio and Jim MacCurtain to its advisory board.
read nowRoad Runner Media partners with Place Exchange for programmatic DOOH buying
April 8, 2021
Road Runner Media Inc., a mobile DOOH media company, has partnered with supply-side platform provider Place Exchange to allow programmatic purchasing of…
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LG unveils smart TVs for hospitals
April 7, 2021
LG Business Solutions recently unveiled its 65- and 15-inch hospital TVs (models 65US772M and 15LS766A, respectively). The company built the TVs to provide…
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Optoma selects Vizetto as global partner
April 6, 2021
Optoma, a display manufacturer, has selected Vizetto Inc., a remote creativity and engagement solutions provider, as a global partner. Through this…
read nowLearfield IMG College appoints former Amazon marketer as CMO
April 6, 2021
Learfield IMG College, a content and commerce fan engagement solutions provider for intercollegiate athletics, has selected Jennifer Davis to serve as CMO.
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Velocity hires on CFO
April 5, 2021
Velocity, a managed services company, has selected Betty Ong to serve as chief financial officer. She will succeed Ron Ranallo, who recently announced his…
read nowVerizon Media partners with Place Exchange to expand programmatic DOOH inventory
April 5, 2021
Verizon Media has partnered with Place Exchange, an OOH supply platform, to deliver its publisher network to its demand-side platform to allow advertisers to…
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How to feed the 'beast' of digital signage content
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
Feeding the "beast" of digital signage content can be a major challenge. Panelists Matt Shafer, corporate vice president, business development and strategic…
read nowBrightSign upgrades hardware with Adobe Manager Screen compatiblity
April 1, 2021
BrightSign has announced its media players are now compatible with Adobe's Experience Manager Screens, which provide interactive digital signage with content…
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Road Runner Media partners with Siemens to deploy displays on vans
March 31, 2021
Road Runner Media, a DOOH media company, has partnered with smart infrastructure solutions provider Siemens to deploy rear-facing digital media panels on…
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