Lamar exec Sean Reilly joins WOO board

March 31, 2022

Lamar Advertising President and CEO Sean Reilly is joining the World Out of Home Organization board, according to a company press release.

Vistar Media's DOOH campaign helps Ad Council increase vaccination numbers

March 30, 2022

Vistar Media, a producer of programmatic technology for digital out-of-home, found success with its DOOH campaign for the Ad Council's "It's Up To You…

Watchfire Signs helps boot retailer kick-up sales with digital signage

March 30, 2022

After Boot Country/Work Country, a western boots and apparel retailer's flagship store in Sharonville, Ohio installed a digital message center from Watchfire…

Rise Vision digital signage helps keep students, staff connected at NY high school

March 29, 2022

Thomas A. Edison High School in Elmira Heights, New York has installed a digital signage package from Rise Vision to help improve emergency response…

Absen looks to grow list of LED integrators

March 28, 2022

Supporting the growth of the LED market, Absen, currently operating in over 130 countries, is set to expand its network of systems integrators, consultants and…

Federal agencies nab Crown Point Solutions, TMGL for AV solutions

March 28, 2022

Crown Point Systems, a provider of computer and cyber security solutions for federal agencies, will partner with TMGL, a company that supports IT services to…

MeldCX, Signagelive design tolls to measure DOOH effectiveness

March 24, 2022

MeldCX, a customer experience company focusing on AI and IoT solutions, and Signagelive, a digital signage producer, have teamed up to create data-driven…

Clinch, Outfront partner to create dynamic DOOH content

March 23, 2022

Clinch, producers of AI-driven omnichannel advertising, has partnered with Outfront Media Inc., a billboard content producer, to create dynamic content…

ConverseNow, OrderSolutions help restaurants with AI order platforms

March 23, 2022

ConverseNow, a voice AI technology platform for restaurants, and OrderSolutions, a restaurant call center in the U.S., are partnering to help restaurant owners…

Blending AI with AR leads to happy customers

Within the wide range of technologies that have contributed to this new scenario, we can see how artificial intelligence and augmented reality have gained…

Epson helps create robot sand sculpture at South Florida Fair

March 22, 2022

With a "Rockin' Robots" theme, this year the South Florida Fair greeted attendees with a robot sand sculpture created through projection mapping from Epson, an…

Telecine displays show real-time indoor air quality

March 22, 2022

Telecine Multimedia, a media company specializing in digital signage content, has launched a content product called AQ, or AirQuality, providing those who work…

Edison integrates CMS with Vistar software to target golfers

March 22, 2022

Edison Interactive, a content management systems provider for connected devices, will integrate its platform with Vistar Media, a digital-out-of-home software…

Skykit Announces Real-Time Dashboard Connections to Support Workplace Experience and Employee Engagement

Skykit is improving how companies communicate key business data with employees through digital signage. Dashboard Connections are now available as a Skykit…

Vistar Media teams with Mira to measure DOOH effectiveness

March 21, 2022

Vistar Media, a provider of programmatic technology for digital out-of-home, is partnering with Mira, a location intelligence and attribution provider for OOH…

8 tips to consider when selecting OOH target markets

by Matthew O'Connor

Selecting target and test markets can be a challenge and becomes especially tricky when planning out-of-home advertising campaigns in regions you’re not…

Alfi report says retailers will invest more in QR codes

March 18, 2022

The advertising industry's adoption of digital technologies, such as QR codes, has ushered in strategies experts believe will become vital in connecting with…

Design Practices For Digital Signage

Designing for digital signage is similar to designing for other mediums in many ways. For example, audience, content, and layout are all important…

OOH promotion rises as majority of Americans plan to travel this summer

March 16, 2022

About 85% of U.S. adults are expecting to travel this summer, taking more vacation time than they did in 2021, according to OOH Consumer Insights and Intent …

Coventry University aims to improve nurses' digital literacy skills

March 16, 2022

In collaboration with Nursing Now Challenge members, the Cincinnati Children's Hospital, MILCOT Uganda and Children's Health Ireland, Coventry University will…