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Advertising News

BroadSign Suite upgraded to version 6.0

September 23, 2007

MINNETONKA, Minn. — BroadSign International announced the release of the BroadSign Suite 6.0, an enterprise-scale software platform for digital signage…

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Scottish company links digital billboards, mobile phones

September 23, 2007

Sunday Herald (Scotland): Pedestrians walking past Forrest Media's digital outdoor advertising screens will soon be offered messages via their mobile phones as…

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SeeSaw launches profile for 'mobile millennials'

September 19, 2007

SAN FRANCISCO — SeeSaw Networks, an out-of-home digital media company, now enables Life Pattern Marketing to "mobile millennials" by reaching them in places…

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Government inspectors shut down digital billboard site

September 10, 2007

KATC: In Lafayette, La., government inspectors shut down a construction site where a digital billboard was being installed last week. City-parish government…

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SeeSaw unveils Life Pattern Marketing methodology, workshops

September 5, 2007

SAN FRANCISCO — SeeSaw Networks, a digital out-of-home media company, introduced a new methodology, called Life Pattern Marketing, that maps a person's life…

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CBS acquires SignStorey for $71.5 million

September 5, 2007

NEW YORK — CBS Corp. announced that it has entered into a definitive agreement to acquire SignStorey Inc., a leader in the distribution of video programming…

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Neo to sell ad space on ViCCi interactive screens

September 4, 2007

EDMONTON, Alberta — Visionstate, a division of CSM Systems Corp., has announced that it has entered into a national partnership with the Neo Advertising Group…

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Los Angeles residents fight digital billboards

September 4, 2007

USA Today: Mark Legan has enjoyed his quiet, leafy neighborhood for 12 years, until someone threw a switch and filled his nights with bright, colorful lights.

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Proctor & Gamble redefines 'ad spend' to include in-store signage

September 3, 2007

Advertising Age: Procter & Gamble has redefined advertising — at least in its financial reports. In an unusual move, P&G is restating 11 years of…

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Alloy Media connects digital signs, mobile phones

August 30, 2007

Media Daily News: Alloy Media and Marketing has a new ally — a partnership with BlueBlastMedia. It's combining out-of-home advertising in New York City…

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Strategy Institute announces lineup for investor conference

August 29, 2007

NEW YORK — The Strategy Institute announced some of the companies and organizations planning to attend the 2nd Annual Digital Out-of-home Media Investor…

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Digital signage network coming to 250 vet clinics

August 28, 2007

EXTON, Penn. — Scala Inc. announced We Three Multimedia, a Gnoasis Inc. company, has contracted with emebaVet LLC, a California based digital signage network…

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Outdoor digital signage picks up speed

August 23, 2007

Advanced Imaging: Although considerably smaller than the indoor market, outdoor digital signage is gathering increasing momentum, as it expands into "street…

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Marc Ecko outdoor campaign offers 'electronic graffiti'

August 23, 2007

Ads of the World: A new outdoor advertising campaign by Marc Ecko Clothing uses an LCD display and Bluetooth connectivity to invite users to create digital…

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Digital signage network coming to 2,000 c-stores

August 21, 2007

MINNETONKA, Minn. — BroadSign announced that Massachusetts-based Digital Promo Network (DPN) will use the BroadSign Suite to deploy a digital signage network…

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Ryarc to power 10,000-screen Future TV network

August 20, 2007

SYDNEY, Australia — Ryarc Media Systems announced that its digital signage software will power Future TV, the first move by Future Media towards an in-store…

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More digital billboards coming to Chicago, Philadelphia, L.A.

August 19, 2007

PHOENIX — Clear Channel Outdoor Holdings Inc. announced that it is adding to its growing list of digital billboard networks with new displays in some of the…

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Test reveals digital signage dramatically improves vending sales

August 2, 2007

CORONA, Calif. — Automated Vending Technologies Inc., manufacturer of advanced vending technology, announced the conclusion of an initial round of…

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Adspace secures $20M financing

July 31, 2007

NEW YORK — Adspace Networks Inc., owner of the largest in-mall digital video advertising network in the country, has completed a $20 million series E financing…

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Mobile application aims to connect digital signs, iPhones

July 29, 2007

CHICAGO — Akoo International Inc. announced its m-Venue application — optimized for Apple's iPhone Safari browser and Microsoft Windows Mobile devices such as…

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