Advertising News
BLOG: Arbitron reports high recall for digital signage in bars
March 30, 2008
Reuters: Nearly 80 percent of people surveyed in a recent study recalled at least one of four advertisements running on digital billboard screens at bars where…
read nowQuividi launches unlimited audience measurement for digital signage
March 30, 2008
PARIS — Quividi has announced the availability of its "Unlimited Packs, for audience measurement of digital signage. For a fixed fee, digital signage…
read nowRMS, Panasonic broaden retail, automotive digital signage offerings
March 26, 2008
FT. LAUDERDALE, Fla. — RMS Networks, an Internet-based, digital media and marketing agency that develops, manages and delivers video advertising segments to…
read nowSpending on alternative media jumps 22 percent
March 26, 2008
AdAge: Spending on alternative media hit $73.43 billion in 2007, a 22 percent increase over the previous year, and will continue to grow, according to PQ…
read nowClearChannel digital billboard hack a hoax
March 25, 2008
LOS ANGELES — Last week, blogs reported that an 18-year-old graffiti artist named Skull Phone hacked into ClearChannel digital billboards in the LA area and…
read nowWendy's, Ecast bring digital signage to bars
March 25, 2008
AdAge: Wendy's and MediaVest New York are launching a digital ad campaign across 5,100 bars and restaurants located near Wendy's restaurants. The Starcom unit…
read nowDigital View introduces ActivPrint digital signage ad solution
March 23, 2008
MORGAN HILL, Calif. — Digital View, a provider of display electronics products for video promotion and digital signage solutions, has introduced ActivPrint, a…
read nowLarge-scale ad opportunities growing with digital signage industry
March 23, 2008
DM News: New applications for digital signage and continued improvements on existing apps are broadening the medium for large-scale advertisers. Dynamax…
read nowNomadic digital screen ads come to India
March 20, 2008
The Economic Times: In a first of its kind initiative in India, interactive "nomadic advertising" strategies will soon be implemented by Canada's Pixman in…
read nowTruMedia introduces iCapture Mini for digital signage
March 17, 2008
TAMPA, Fla. — TruMedia Technologies, a provider of real-time audience measurement systems, has announced the launch of iCapture Mini — a video-based audience…
read nowMaking the most of digital advertising
March 16, 2008
Advertising Age: In the mid-1990s, digital media budgets were tiny and specialists in "interactive" had plenty of glamour, even if they often lacked power or…
read nowSeeSaw upgrades online media planner for digital signage
March 4, 2008
ORLANDO, Fla. — SeeSaw Networks has announced that it released the next generation of its online planning service, SeeSawAds.com. New services such as Life…
read nowSTRATACACHE, AT&T Mobility win digital signage award
February 28, 2008
LAS VEGAS — STRATACACHE and AT&T Mobility were collectively awarded a Digital Signage and Interactive Technology Award on Wednesday during the Digital…
read nowTransworld Media begins rollout of digital signage network at c-stores
February 27, 2008
COLLEYVILLE, Texas — Transworld Media, a digital advertising company, has announced it has selected Real Digital Media's NEOCAST digital signage solution to…
read nowIdeaCast and Gas Station TV hope for 1 billion impressions
February 21, 2008
MediaPost: Two big video companies are teaming up to expand their reach, possibly heralding a new round of deal-making in the booming out-of-home video market.
read nowPhiMedia network targets ATMs, POS
February 20, 2008
PORTLAND, Ore. — PhiMedia, an out-of-home media advertising provider, launched the PhiMedia Digital Network to capture consumer audiences at the point of sale.
read nowCBS's Automotive Broadcasting Network chooses content manager
February 18, 2008
ROCKVILLE, Md. — The Automotive Broadcasting Network (ABN), a private auto retailing television network fueled by CBS, has announced that it has selected…
read nowCBS signs £58m Westfield shopping center deal
February 18, 2008
Mad.co.uk: CBS Outdoor has signed a deal worth an estimated £58 million ($113 million) to handle all out-of-home advertising sites at Westfield London, the…
read nowTaxi TV to show financial content from Reuters
February 13, 2008
Media Daily News: ABC said it has a deal to add financial news from Reuters to its content lineup shown on screens in New York City taxi cabs. The content…
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