Advertising News
Neo Advertising makes RMS Networks its U.S. affiliate
August 20, 2008
FORT LAUDERDALE, Fla. — Neo Advertising, a provider and operator of digital out-of-home networks, announced RMS Networks as the company's U.S. affiliate. Neo…
read nowMinnesota digital signage companies explain next wave of advertising
August 19, 2008
(Twin Cities) Star-Tribune: True metrics for digital signage effectiveness are still being aggregated, but one thing is for sure: Digital signs are serving as…
read nowTruMedia's PROM software targets digital signage ads
August 18, 2008
TAMPA, Fla. — TruMedia Technologies Inc. is now giving retailers and marketers access to an extremely powerful tool, allowing them to automatically target…
read nowABC, NBC, CBS move from living room to digital signage
August 11, 2008
Advertising Age: The big broadcast TV networks have a natural expertise in helping marketers reach potential customers as they sit in their living rooms, but…
read nowTaxi digital signage just one example of Olympics marketing rush
August 7, 2008
USA Today: There's no getting way from digital marketing at the Olympics, even in local cabs. GE is running interactive ads on small screens embedded behind…
read nowObama ad rejected from Gas Station TV digital signage
August 6, 2008
ABC News: Officials from Sen. Barack Obama's campaign announced its cool new way to wage the political energy war — it would run ads on the subject on Gas…
read nowVIDEO: Gannett's Captivate network links elevator screens, online blogs
August 4, 2008
AdAge.com: Those elevator screens your can't avoid on your trek to and from the office are about to start following you back to your desk. Gannett's Captivate…
read nowEYE launches U.K.'s largest portrait screen
August 3, 2008
MANCHESTER, England — EYE, an out-of-home media specialist, has announced the launch of the United Kingdom's largest portrait-oriented digital screen at…
read nowDigital signage execs still strive for 'Minority Report' future
July 31, 2008
MediaPost: The digital signage industry's allusion to the movie Minority Report is a tired one, but executives still forecast the advent of targeted and…
read nowDestination Media launches C-Store TV
July 28, 2008
DETROIT — Destination Media has announced the launch of the C-Store TV network in top U.S. media markets.
read nowIn-store digital signage 'greener' than paper ads
July 24, 2008
Vnunet.com: Digital advertising in stores that can be updated electronically is more environmentally friendly than using paper-based systems that create waste…
read nowDigichief, Chyron enhance fuel pump digital signage
July 23, 2008
Pump-top screens at a Shell station in Lexington, Ky.MELVILLE, N.Y. — Digichief, a digital signage software and data distribution company, has…
read nowAd-based screens — on armpits?
July 21, 2008
Ubergizmo: Armpits aren't exactly the most desirable things to stare at, but it is something most people cannot avoid when taking public transport. The…
read nowScala renames, re-launches digital-signage-scheduling software
July 20, 2008
EXTON, Pa. — Scala, provider of end-to-end connected-signage software, has announced the renaming of its media-management solution, Charting Pro, to Ad…
read nowOVAB adds six high-profile digital-signage members
July 1, 2008
NEW YORK — The Out-of-Home Video Advertising Bureau has added CNN Airport Network, Danoo, EnQii, NBC Everywhere, PumpTop TV and Ripple to its list of members.…
read nowPRN to develop Condé Nast content for Checkout TV network
July 1, 2008
SAN FRANCISCO — Thomson's Premier Retail Networks Inc., which provides digital-media solutions at retail, and magazine and Web-site publisher Condé Nast…
read nowGas Station TV: Shorter digital-signage ads mean better recall
June 30, 2008
MediaWeek: According to a new Gas Station TV study, advertisers should switch from 30-second to 15-second ad spots on gas-pump screens. Conducted by Nielsen…
read nowDigital signage ads are watching you
June 29, 2008
TimesOnline (UK): Where advertisers were once happy simply to place posters and hope for the best, many now insist on digital signs that can monitor…
read nowADFLOW connects shoppers with mobiles through digital signage
June 23, 2008
TORONTO, Ontario — ADFLOW Networks, a provider of Web-hosted digital signage and interactive kiosk solutions, announced that it has provided Koodo Mobile…
read nowHelius, Plasmedia partner for in-mall digital signage network
June 22, 2008
LINDON, Utah — Helius, a Hughes company, has teamed with PlasMedia Productions on one of the nation's largest in-mall digital signage networks, servicing over…
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