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Advertising News

ProLink, Neo Advertising to expand golf OOH media to U.K., Spain

October 27, 2008

CHANDLER, Ariz. — ProLink Solutions, a provider of GPS golf course management systems and digital out-of-home on-course advertising, and Neo Advertising, a…

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Research: DOOH to grow to more than $2 billion this year

October 27, 2008

STAMFORD, Conn. — Despite severe economic headwinds and declining traditional advertising spending, the U.S. digital out-of-home media industry is on pace to…

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Screen time up for grabs on huge Reuters digital sign

October 21, 2008

LONDON — Thomson Reuters, the global news and information company, announced new advertising opportunities for marketers, advertisers and agencies on the…

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Ripple to expand digital OOH network through On the Go Media Network

October 19, 2008

EL SEGUNDO, Calif. — Ripple, a network of digital display plasma screens featuring content that informs, entertains and connects people to their world…

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Giant ad screens coming to Chicago, NY buses

October 19, 2008

NEW YORK — Titan Worldwide announced that it has signed a multi-million dollar deal with Litelogic, the U.K.-based digital advertising network solutions…

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C-nario, JCDecaux implement digital signage in Shanghai airports

October 15, 2008

TEL AVIV, Israel — C-nario, a provider of digital signage software solutions, announced that it has implemented the company's digital signage software platform…

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DT Research advances digital signage system with proximity advertising

October 14, 2008

NEW YORK — DT Research Inc. announced the immediate availability of the WebDT Event Trigger Digital Signage System. This system extends current interactive…

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Merger creates massive at-the-pump digital network

October 1, 2008

SANTA MONICA, Calif. — Fuelcast, operator of an at-the-pump digital network, and Bhootan, a leading digital out of home media company in the retail sector…

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Pacific Magazine content coming to PDM screens

September 29, 2008

NORTH SYDNEY, Australia — PDM, provider of out-of-home digital media, has announced the launch of an exclusive partnership with consumer magazine publisher…

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SeeSaw adds four sports networks

September 24, 2008

SAN FRANCISCO, Calif. — SeeSaw Networks, a digital video advertising company, has announced partnerships with four additional networks that reach sports fans…

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50-inch digital signs appear on Chicago buses

September 22, 2008

Chicago Tribune: The Chicago Transit Authority unveiled a 50-inch digital screen on the side of one of its buses Monday. The campaign is being tested on one…

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ADFLOW partners with Bar Channel to reach sought-after demographic

September 17, 2008

TORONTO — Blast Media, owner and operator of The Bar Channel, has announced that it has partnered with ADFLOW Networks, a provider of dynamic point-of-purchase…

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A2aMEDIA announces first U.S. installation of digital building facade

September 17, 2008

BOSTON — A2aMEDIA Inc., a privately-held next generation media company that designs, installs and operates large-scale LED media screens as transparent…

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Digital signage advertising in c-stores shows dramatic sales uplift

September 17, 2008

HARVARD, Mass. — Digital promo network has announced the preliminary results from a one-year study of point-of-sale sales data collected from their 400-store…

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Scala announces digital network deal with Tokyo's largest consumer electronics store

September 15, 2008

TOKYO — Scala, a provider of end-to-end solutions for the connected signage market, has announced it is working with Tokyo's largest retail consumer…

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POD Digital expands East Coast digital signage network

September 14, 2008

LAFAYETTE, N.J. — POD's Digital Signage Network advertises local and national businesses looking to reach consumers using lifestyle marketing. POD Digital…

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Cellular provider deploys interactive game screens for subway riders

August 26, 2008

MONTREAL — Koodo Mobile and agency of record TAXI 2 are transforming usually uneventful waits for a subway train into an opportunity for entertainment by…

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Thomson signs with Wal-Mart Mexico

August 26, 2008

PARIS — Thomson's Premier Retail Networks Inc. (PRN) announced it has reached an agreement with Wal-Mart Mexico to operate its retail media network that…

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Mall advertising goes digital

August 24, 2008

MediaWeek: Companies such as Adspace Mall Network and OnSpot Digital Network are leading the trend toward digital conversion of their out-of-home mall…

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WSJ: Digital signage behind targeted ads

August 21, 2008

Wall Street Journal: In the latest effort to tailor ads to specific consumers, marketers are starting to personalize in-store promotions based on products the…

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