Ask the Experts: What are important aspects of content for retail?

November 3, 2009

We asked Mike Zmuda, director of business development at NEC Display Solutions, what are important aspects of content for retail.

7-Eleven plans DOOH network rollout to 6,200 stores by 2011

November 3, 2009

7-Eleven announced plans yesterday for 7-Eleven TV, a digital out-of-home network that the company says will roll out to 6,200 stores by the end of 2010. …

Arbitron to measure audience for social music TV network Akoo

October 29, 2009

Arbitron Inc. announced that it has signed an agreement with social music television network, Akoo, to deliver audience estimates. This service will provide…

Capital Networks' Audience software powers outdoor digital signage in Winnipeg

October 21, 2009

Creswin Properties Inc. is using Capital Networks' Audience software to run its massive outdoor digital signage display in the core of Winnipeg's business…

PlayNetwork acquires Channel M

October 19, 2009

PlayNetwork today announced its intent to acquire Channel M, a producer of customized in-store TV networks. The newly combined entity will be branded…

Adspace launches 'Trend Alert' messages on mall DOOH screens

October 6, 2009

Mall shoppers will now be exposed to messages about the latest fashion trends in a malls equipped with Adspace's Digital Mall Network. "Trend Alert" is a newly…

TargetCast Networks raises $6.5 Million of DOOH venture capital

September 30, 2009

TargetCast Networks, a purveyor of out-of-home digital TV advertising, announced yesterday that it received $6.5 million in its second formal round of venture…

CODACAN releases DOOH audience metrics guidelines

September 29, 2009

The Canadian Out-Of-Home Digital Association/Association Canadienne de l'Affichage Numérique (CODACAN), the trade association for many of the country's…

Castrol uses digital billboards to target motorists through license plate scanning

September 23, 2009

As part of a new advertising campaign in the United Kingdom, Castrol is launching an ad campaign that makes use of digital billboards and high speed cameras…

TargetCast Networks purchases Ripple TV, expands fast casual restaurant footprint

September 22, 2009

TargetCast Networks, Inc. (TCN) has acquired Ripple TV, creating a national ad-based DOOH network in more than 1,400 locations on 3,425 screens. TargetCast…

Digital Signage Expo conference to feature ad agency executives

September 20, 2009

Digital Signage Expo (DSE) has announced it will host speakers from WPP's The Store, StarCom World Wide, Publicis' Zenith Optimedia, Razorfish, Hyperspace and…

PRN takes over DOOH ad sales for TCN Media

September 17, 2009

Premier Retail Networks (PRN) and TCN Media, a division of TargetCast Networks, announced that they have formed a strategic alliance where PRN will provide…

Access 360 Media launches mall digital signage network with Simon Property Group

September 16, 2009

Access 360 Media has announced the launch of the Mallvision360 Digital network, which is being introduced as part of an exclusive multi-year partnership with…

Adspace Networks reports 90 percent digital signage recall rate

September 13, 2009

Ninety percent of American shoppers notice Adspace Digital Mall Network's Smart Screens located throughout 105 Class-A malls nationwide, the company said today…

EDR Media acquires digital out-of-home golf retail network

September 10, 2009

LAS VEGAS, Nev. - EDR Media has announced that it has formed Sports Retail Networks LLC and has completed the acquisition of The Golf Network, a high-end…

E!, MediaVest to run DOOH content on Clear Channel digital billboards

September 7, 2009

Clear Channel Outdoor Holdings, Inc. today announced that E! Entertainment Television, Inc. ("E!") will promote its weeknight entertainment news program, E!

NBC Everywhere forms partnership with Gas Station TV

by James Bickers — Editor, Networld Alliance

August 31, 2009

Mediaweek reports that NBC Everywhere, the OOH unit of NBC Universal, has struck a deal with Gas Station TV.

Ask the Experts: What are tips for hotels looking into digital signage advertising?

August 28, 2009

In this week's Ask the Experts, we discuss with Ron Snaidauf of LG Electronics some tips for hotels looking to add a revenue stream through digital signage…

AirMedia to extend digital signage contract in Shanghai's two airports

August 26, 2009

AirMedia Group Inc. has announced that it entered into a concession rights contract with JCDecaux Momentum Shanghai Airport Advertising Co. Ltd., saying that…

ADCENTRICITY expands digital out-of-home network roster

August 24, 2009

ADCENTRICITY today announced several new network partnerships, expanding its list of available screens on which to place DOOH ads via its AdVenue platform. The…