Advertising News
Dentsu suspended from government contract bids during investigation
February 14, 2023
Dentsu, Japan's largest advertising agency group, has been suspended from government contract bidding by the Tokyo Metropolitan Government and Osaka…
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IPG reports caution on 2023 trends
February 10, 2023
IPG, an international marketing firm, is cautious in its 2023 predictions, in part citing slowed organic growth in December 2022, according to a report in…
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OOH revenue rose 11% in Q3 2022
December 5, 2022
Out-of-home advertising revenue rose 11% in the third quarter of 2022, according to figures in a report from the Out of Home Advertising Association of…
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Seedooh debuts cinema-based ad verification tech in ANZ
November 23, 2022
Seedooh has launched what it describes as the world's first cinema-based ad verification technology in the Australia/New Zealand market, according to a press…
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Loop Media announces Broadsign partnership, aims to disrupt digital signage
November 11, 2022
Loop Media Inc., a digital media firm, has partnered with digital signage company Broadsign in its expansion in automating programmatic DOOH, according to a…
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Majority of US consumers report climate consciousness
November 11, 2022
55% of U.S. consumers name climate consciousness as a major concern according to a recent report completed by Volta in collaboration with F'inn, according to a…
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Holiday spending to grow with caveats for DOOH, other channels
November 10, 2022
The National Retail Federation predicts U.S. holiday shopping spend to grow between 6%-8% this year, topping out between $942.6 billion and $960.4 billion, but…
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NHL digital signage receives mixed fan reaction
November 8, 2022
The NHL's recent advertising decision to use enhanced digital signage advertising has received mixed reactions from fans, according to a report from AdAge.com.
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Hivestack expands in China with Tulip partnership
November 7, 2022
Hivestack, a global pDOOH firm, has partnered with Tulip Media, an outdoor LED firm, to expand in China, according to a report in exchangewire.com.
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Hivestack partners with RZK Digital, expands in Brazil
November 2, 2022
Hivestack, an international pDOOH firm, continues its expansion in Brazil, announcing a partnership with RZK Digital, a São Paolo programmatic advertising…
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Amazon DSP expands options for grocery, CPG with omnichannel metrics
October 31, 2022
Amazon's growing advertising wing has added a focus on grocery and consumer packaged brands, announcing a variety of expanded options for programmatic…
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Watchfire Signs purchases Anthem Displays
October 24, 2022
Watchfire Signs, a digital display manufacturer, has purchased North Carolina-based Anthem Displays, LLC.
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US shoppers lead in-store shopping, global habits evolve
October 18, 2022
Along with expectations around self-service, digital payment and interactive experiences, research shows that U.S. shoppers lead the world in returning to…
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Volta announces SSP-agnostic pDOOH advertising
October 18, 2022
Volta has announced equal access to DOOH customers on the Volta Media Network regardless of which supply side platform they use to purchase programmatic…
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Vistar Media, Place Exchange announce interoperability for pDOOH
October 13, 2022
Vistar Media and Place Exchange, two pDOOH solutions providers, have announced they are making their mediation solutions mutually compatible to streamline…
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American, Israeli firms launch wireless point of sale advertising displays
October 13, 2022
Glass-Media, a U.S.-based digital signage firm, and Israel-based Wi-Charge, a long range wireless power solutions provider, have partnered to develop wireless…
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pDOOH predicted to continue growth
October 12, 2022
VIOOH, a global DOOH supply-side platform, has announced the release of its annual DOOH research, which include survey feedback from 1,000 media professionals…
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India sees sharp increase in pDOOH, says Times
October 7, 2022
Amid a nationwide expansion of DOOH, programmatic advertising is rapidly on the rise in India, as shown in data from the Times OOH, a provider and analyst of…
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Social media fuels OOH visibility according to OAAA, Harris Poll
October 6, 2022
TikTok and other social media platforms are a major source of OOH ad visibility, according to a press release from OAAA, in partnership with Harris Poll…
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Poll finds OOH on rise as travel rises, OAAA reports
September 30, 2022
The Out of Home Advertising Association of America announced that nearly 60% of Americans plan to travel this holiday season, with airplanes and personal…
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