Advertising News
Italian transit network shifts to cloud-based digital signage platform
January 9, 2014
Grandi Stazioni S.p.A., owner of the Grandi Stazioni Media digital signage network, has converted to BroadSign International LLC's cloud-based digital signage…
read nowKorean Air lands on Madison Ave. with digital signage video wall
December 30, 2013
To entice demanding business travelers with a new luxury flying experience, Korean Air has touched down on Madison Avenue with an immersive, interactive video…
read nowDigital signage health kiosk tops 40M engagements
December 27, 2013
Health care technology company SoloHealth recently announced that its SoloHealth Station consumer health-and-wellness kiosk has surpassed the 40-million mark…
read nowSuper Bowl could spike DOOH
December 26, 2013
This year it's not just the ads on TV that are going to be big news around the Super Bowl. With this year's NFL championship being played just outside of the…
read nowBurberry tries on digital signage in the UK, joins the Piccadilly Circus
December 26, 2013
Burberry has opened a new retail concept in London's Covent Garden that tries on digital signage for size, according to Marketing magazine. The brand also was…
read nowJ.D. Power automotive study will add digital place-based venues
December 20, 2013
J.D. Power will begin including a digital place-based media viewing question in its bi-annual Automotive Media and Marketing Report, the Digital Place-based…
read nowOutdoor media companies bringing mobile to DOOH
December 18, 2013
Mobile-marketing solutions provider Blue Bite recently announced new rollouts with three outdoor media companies — Vector Media, Cinema Scene Marketing and…
read nowWireless Ronin inks half-million dollar automotive digital signage deal
December 11, 2013
Digital marketing technologies solutions provider Wireless Ronin Technologies Inc. announced it has received a purchase order valued at $518,400 from an…
read nowRoman airports landing on DOOH
December 6, 2013
Aeroporti di Roma has entered into a partnership with Clear Channel Outdoor to exclusively operate airport advertising space in Rome's two airports, Rome…
read nowFrench realtors turn to digital signage
December 5, 2013
France's Laforêt real estate network is making available to its 750 agency locations a dynamic digital signage solution designed by Mood Media Corp. to engage…
read nowCA high school deploys video scoreboard
November 22, 2013
Rocklin High School, near Sacramento, Calif., is sporting a new state-of-the-art scoreboard with a digital video screen in its sports stadium, thanks to the…
read nowBritish Airways digital billboards interact with jets flying overhead
November 20, 2013
British Airways has a new digital billboard campaign that "interacts" with jets flying overhead, according to MarketingWeek.
read nowUS-based DOOH health network spreads the message in Europe
November 20, 2013
Last week in Hamburg, Germany, Health Media Network COO Larry Newman was the featured keynote speaker at the BroadSign Executive Forum: Healthcare, a…
read nowPets featured on Philly digital billboards
November 20, 2013
Philadelphia digital billboards recently featured pet patients from a local veterinary hospital as part of a promotional campaign and contest, according to CBS…
read nowCanadian outdoor firm takes on climate change on digital signage
November 15, 2013
Canadian out-of-home company Pattison Outdoor Advertising is turning its digtial signage and digital out-of-home screens over to the issue of climate change.
read nowSTRATACACHE acquires lottery and casino signage vendor Carmanah Signs
November 12, 2013
Dayton, Ohio-based STRATACACHE, a provider of digital signage, content distribution and enterprise video acceleration technologies, today announced its…
read nowDigital billboards helping urgent search for bone marrow donor
October 30, 2013
The seach for a bone marrow donor for a sick 2-year-old boy who urgently needs a transplant has moved to digital billboards as part of an Ocean Outdoor…
read nowIntegrated Twitter-DOOH campaign takes Scrabble to digital signage
October 30, 2013
Mattel and JCDecaux U.K. recently ran an experiential digital out-of-home campaign for the game Scrabble on digital signage screens in London's Liverpool…
read nowESPN goes live on digital signage with 'DaDaDa' on DOOH
October 28, 2013
ESPN's marketing team recently deployed outdoor digital billboards showing real-time updates to drive viewers to the network's SportsCenter for breaking news…
read nowBatman takes the fight to digital signage in the U.K.
October 25, 2013
A digital out-of-home campaign promoting the new "Batman: Arkham Origins" video game from Warner Bros. has brought the Caped Crusader to digital signage…
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