Advertising News
Burberry tries on digital signage in the UK, joins the Piccadilly Circus
December 26, 2013
Burberry has opened a new retail concept in London's Covent Garden that tries on digital signage for size, according to Marketing magazine. The brand also was…
read nowJ.D. Power automotive study will add digital place-based venues
December 20, 2013
J.D. Power will begin including a digital place-based media viewing question in its bi-annual Automotive Media and Marketing Report, the Digital Place-based…
read nowOutdoor media companies bringing mobile to DOOH
December 18, 2013
Mobile-marketing solutions provider Blue Bite recently announced new rollouts with three outdoor media companies — Vector Media, Cinema Scene Marketing and…
read nowWireless Ronin inks half-million dollar automotive digital signage deal
December 11, 2013
Digital marketing technologies solutions provider Wireless Ronin Technologies Inc. announced it has received a purchase order valued at $518,400 from an…
read nowRoman airports landing on DOOH
December 6, 2013
Aeroporti di Roma has entered into a partnership with Clear Channel Outdoor to exclusively operate airport advertising space in Rome's two airports, Rome…
read nowFrench realtors turn to digital signage
December 5, 2013
France's Laforêt real estate network is making available to its 750 agency locations a dynamic digital signage solution designed by Mood Media Corp. to engage…
read nowCA high school deploys video scoreboard
November 22, 2013
Rocklin High School, near Sacramento, Calif., is sporting a new state-of-the-art scoreboard with a digital video screen in its sports stadium, thanks to the…
read nowBritish Airways digital billboards interact with jets flying overhead
November 20, 2013
British Airways has a new digital billboard campaign that "interacts" with jets flying overhead, according to MarketingWeek.
read nowUS-based DOOH health network spreads the message in Europe
November 20, 2013
Last week in Hamburg, Germany, Health Media Network COO Larry Newman was the featured keynote speaker at the BroadSign Executive Forum: Healthcare, a…
read nowPets featured on Philly digital billboards
November 20, 2013
Philadelphia digital billboards recently featured pet patients from a local veterinary hospital as part of a promotional campaign and contest, according to CBS…
read nowCanadian outdoor firm takes on climate change on digital signage
November 15, 2013
Canadian out-of-home company Pattison Outdoor Advertising is turning its digtial signage and digital out-of-home screens over to the issue of climate change.
read nowSTRATACACHE acquires lottery and casino signage vendor Carmanah Signs
November 12, 2013
Dayton, Ohio-based STRATACACHE, a provider of digital signage, content distribution and enterprise video acceleration technologies, today announced its…
read nowDigital billboards helping urgent search for bone marrow donor
October 30, 2013
The seach for a bone marrow donor for a sick 2-year-old boy who urgently needs a transplant has moved to digital billboards as part of an Ocean Outdoor…
read nowIntegrated Twitter-DOOH campaign takes Scrabble to digital signage
October 30, 2013
Mattel and JCDecaux U.K. recently ran an experiential digital out-of-home campaign for the game Scrabble on digital signage screens in London's Liverpool…
read nowESPN goes live on digital signage with 'DaDaDa' on DOOH
October 28, 2013
ESPN's marketing team recently deployed outdoor digital billboards showing real-time updates to drive viewers to the network's SportsCenter for breaking news…
read nowBatman takes the fight to digital signage in the U.K.
October 25, 2013
A digital out-of-home campaign promoting the new "Batman: Arkham Origins" video game from Warner Bros. has brought the Caped Crusader to digital signage…
read nowCapital Networks showcasing NFC-enabled digital signage at CETW13
October 23, 2013
Capital Networks Limited, a global provider of dynamic digital signage content creation and management software, will showcase the latest version of the…
read nowDPAA unveils pilot ad program for Ford
October 22, 2013
The Digital Place-based Advertising Association has developed its first and largest multinetwork campaign for an advertiser with a "landmark" pilot program for…
read nowRMG, Regus partner to create 'largest' in-office DOOH network
October 22, 2013
RMG Networks, a provider of technology-driven video advertising and communications solutions, recently announced a partnership with global workplace provider…
read nowYCD Multimedia integrates retail ad platform with Google Web Designer
October 22, 2013
YCD Multimedia, a global provider of smart digital signage solutions, today announced a new workflow for YCD|RAMP (the company's proprietary Retail Advertising…
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