Advertising News
Bombas enlists DOOH in fight against NYC homelessness
May 23, 2023
Apparel brand Bombas has launched an anti-homelessness campaign in New York City leveraging digital and analog OOH advertising to raise awareness and advocacy…
read now
Italian Job: Clear Channel, Hivestack partner in Italy DOOH
May 19, 2023
Hivestack, a DOOH ad tech firm, has announced the expansion of its multi-nation partnership with Clear Channel, an outdoor advertising and media company, with…
read now
DOmedia aims for international DOOH expansion with appointment
May 19, 2023
DOmedia, a DOOH advertising buying software firm, has announced its appointment of Mike Cooper as global head of operations with a focus on international…
read now
Intersection leans into generative AI
May 18, 2023
Intersection, an OOH media and technology firm, has announced the launch of its Generative AI Integrations, which aims to provide generative AI solutions to…
read now
Broadsign makes next-gen ad server generally available
May 16, 2023
Digital signage firm Broadsign has announced the general availability of its Broadsign Ad Server platform, with aims to expand customer options for ad…
read now
Australian Rail Track selects QMS as media partner
May 11, 2023
The Australian Rail Track Corp. has selected QMS to manage its Sydney out of home assets, effective as of May 1, according to a press release.
read now
Adkom, Blip, Broadsign partner in programmatic ad tech
May 11, 2023
Outdoor advertising solutions firms Adkom, Blip and Broadsign are collaborating to bring over 2,000 large-format digital billboards onto the Broadsign SSP…
read now
Gray, Waymark partner for generative AI in TV ads
May 10, 2023
Gray Television Inc., which operates a network of 113 local television stations, has partnered with Waymark, a Detroit-based generative AI firm, to provide…
read now
Billboards still strong amid rise of programmatic DOOH, Vistar Data shows
May 10, 2023
Billboards remain a major advertising boon amid the rise of emerging technologies, according to a Vistar study of billboard effectiveness in the context of…
read now
VEON wades into targeted advertising tech with Uzbekistan MarTech HQ
April 28, 2023
VEON, a global telecommunications firm, has made its bid to establish itself in targeted advertising technology with its announcement of a marketing technology…
read now
Lamar, Vistar team up in Denver DOOH market
April 27, 2023
Vistar, a digital out-of-home advertising technology provider, has partnered with Lamar Advertising Company to launch the Denver Transit DOOH network, with…
read now
Havas reports weaker organic growth, but strong commercial momentum
April 26, 2023
Havas, a Paris-based advertising and media firm, has announced its March quarter financial results, according to a report in AdNews, including:
read now
Dentsu will purchase Tag, company reveals
March 9, 2023
Dentsu, the Japan-based global advertising giant, will purchase British agency Tag Worldwide, which specializes in creative production and customer…
read now
'The Aunties' aim for women's inclusion in DOOH and advertising
March 7, 2023
The Aunties, a non-profit volunteer group created by the women of the Melbourne Advertising and Creative Club, aims to elevate women in creative roles…
read now
Signage network makes DOOH 24% more memorable in neuroscience study
March 6, 2023
QMS, an Australia-based outdoor media company, has announced the results of its neuroscience study, executed in partnership with Neuro-Insight, a research…
read now
Australian regulator investigates greenwashing
March 6, 2023
The Australian Competition and Consumer Commission has announced an investigation into Greenwashing, according to a report in AdNews.
read now
Leadership announcments include Broadsign, B-Tech AV Mounts
March 3, 2023
Broadsign has announced the formation of a VP of SaaS Sales role, to which it has appointed Frank Vallenga, whose responsibilities will include oversight of…
read now
Programmatic screen count up 15%, digital signage grows across pDOOH
March 1, 2023
Place Exchange, a supply side platform for programmatic out-of-home media, has released its "H2 2022 Programmatic OOH Trends Report," which it shared directly…
read now
Dentsu's 2023 post-restructuring strategy aims at 4% organic growth
February 27, 2023
Japan-based global advertising group Dentsu is predicting 4% organic growth in 2023 thanks in part to new structure and strategy priorities like customer…
read now
Laqshya Media Group expands in United Arab Emirates
February 21, 2023
Elie Hankash was announced as Laqshya Media Group's Dubai office. Courtesy of Laqshya Media Group. Laqshya Media Group, an India-based marketing and…
read nowSubscribe
Get the latest news and resources from Digital Signage Today.
