Advertising News
Sophatar launches proximity-based digital signage
April 4, 2019
Sophatar recently launched its proximity digital signage called ProxiScreen, which delivers dynamic content, based on customer interests, according to a press…
read nowAdomni to intro audience analytics for DOOH
April 2, 2019
Adomni, a DOOH purchasing platform, plans to introduce a platform to allow DOOH customers to purchase advertisements based on audience analytics. The company…
read nowPerceptIn offering IoT module for measuring DOOH effectiveness
March 29, 2019
PerceptIn recently launched its PerceptIn Intelligent Viewer Tracking Module, which allows DOOH advertisers to create in-store customer profiles and measure…
read nowWebinar to address how to make attention-grabbing displays
March 26, 2019
Many users struggle with choosing the right digital signage to grab customers' attention. Rich Archer, digital designer at Omnivex will discuss several design…
read nowZKTeco USA relocates to Georgia
March 14, 2019
ZKTeco USA, a subsidiary of China-based ZKTeco, a global manufacturer of RFID and biometric recognition technology, will relocate its Fairfield, New Jersey…
read nowPennsylvania Wi-Fi digital signage kiosks face possible fines for advertising
March 6, 2019
Pennsylvania Department of Transportation officials told Philadelphia's mayor and city council that the Wi-Fi kiosks the city is installing could violate rules…
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Toy Planet partners with Deneva for digital signage
March 4, 2019
Toy Planet, a toy store chain based in Spain, has partnered with Deneva to deploy digital signage at its locations. Deneva deployed 400 system-on-a-chip…
read nowNYC to deploy 37,000 displays in subway system in next 5 years
February 26, 2019
The Metropolitan Transportation Authority plans to deploy around 37,000 displays in its subway system in New York City over the next five years. Outfront will…
read nowDigital signage kiosks to offer Greensboro wayfinding
February 19, 2019
Greensboro, North Carolina, plans to deploy City Posts digital signage kiosks at 13 intersections in the downtown area next month. These kiosks will offer…
read nowWatchfire Signs deploys 7,000 square foot digital billboard in Puerto Rico
February 18, 2019
Watchfire Signs partnered with Bmedia Group to deploy a 7,000-square-foot digital billboard in Guaynabo, Puerto Rico, just prior to the Centro Internacional de…
read nowCleveland to replace wayfinding kiosks with digital signage, Wi-Fi kiosks
February 15, 2019
Kiosks offering free Wi-Fi, wayfinding services, transportation information and advertising will replace existing wayfinding kiosks in Cleveland, according to…
read nowBrightSign integrates media players with Adomni for DOOH buying
February 6, 2019
BrightSign Llc. said it media players now support Adomni, a marketplace for digital-out-of-home advertising. End users can now allow advertisers to share their…
read nowVistar Media launches third party measurement suite for DOOH
February 4, 2019
Vistar Media has launched its third party measurement suite, which provides key offerings from foot traffic measurement specialists such as MFour, PlaceIQ and…
read nowZytronic partners with TouchMate to deploy kiosk video walls
January 29, 2019
Zytronic, a touch sensor provider and TouchMate, a digital solutions provider, recently developed a video wall with kiosk features for Australian movie…
read nowMvix adds Google Analytics, other data sources to signage software
January 24, 2019
Mvix has integrated more than 150 business data sources to its digital signage software through a portal. This portal includes data sources like Salesforce…
read nowFormetco installs LED displays 430 feet above ground
January 23, 2019
Formetco, an outdoor advertising manufacturer, has partnered with Georgia's Own Credit Union and DeNyse Companies to deploy two digital building-top signs in…
read nowVisix releases e-books for deploying digital signage
January 17, 2019
Visix Inc. has launched four e-books as part of its Digital Signage Masterclass Series. Customers can use these guides to gain step-by-step tips on how to…
read nowRouge Media adds more than 1,000 colleges to media network
January 16, 2019
Rouge Media has added more than 1,000 colleges to its media network. The company offers the colleges a variety of media solutions such as digital videos and…
read nowKroger partners with Microsoft for shelf edge, IoT solutions
January 15, 2019
The Kroger Co. has partnered with Microsoft Corp. to test shelf edge displays and internet of things solutions at two stores in Monroe, Ohio, and Redmond…
read nowOOH revenue up by 3.8 percent
December 7, 2018
OOH advertising revenue rose by 3.8 percent in the third quarter of 2018, compared to 2017, and DOOH accounted for 28 percent of total OOH spending, according…
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