Visser Digital Media acquires the LevelVision:College DOOH network

August 20, 2009

Visser Digital Media (VDM) has announced the acquisition of the LevelVision:College digital signage network from IntelliMat Inc., which has been doing business…

Danoo, Ideacast rebrand as Reach Media Group after acquisition

August 18, 2009

Danoo and IdeaCast have announced that they are re-launching as Reach Media Group, following the acquisition of IdeaCast by Danoo last month. According to a…

LocaModa to provide social networking to Zoom digital signage network

August 17, 2009

Zoom Media & Marketing, a provider of targeted digital out-of-home (DOOH) media programs for brand advertisers, has announced a strategic partnership with…

The disruptive effect of the Internet and mobile phones on out-of-home digital media

Multiple media channels vie for the attention of consumers every hour of every day of every year. However, the rules of engagement are changing on many fronts.

Reaching the back to school market with DOOH advertising

Outlined are five steps to making the most out of digital ad campaigns in the months of August and September.  

BroadSign’s SaaS goes local with DigitalAd network

DigitalAd, a North Carolina-based digital signage company, was looking to go local. Instead of pursuing large-scale network installations for big companies and…

C-store signage network focuses on scalability, measurement

A digital signage network serving convenience stores needed a software solution that could accommodate a growing number of screens — all of which require…

DOOH aggregator ADCENTRICITY announces consulting services

August 12, 2009

ADCENTRICITY, an aggregator and strategist for digital out-of-home media (DOOH), today announced the availability of consulting services specifically for…

Breaking down Arbitron's Out-of-Home Digital Video Display Study 2009

The report exposed key demographics and venues that are fertile ground for digital out-of-home advertising.    

Research: 67 percent of Americans notice DOOH screens

August 5, 2009

COLUMBIA, Md. - Approximately 155 million (67 percent of) U.S. residents aged 18 or older have seen a digital out-of-home (OOH) video display in the past…

Former PRN VP launches DOOH creative agency

August 2, 2009

Dylan H. Jones, formerly VP Content Strategy and Development at Premier Retail Networks (PRN), has launched Jones Digital Media (JDM). JDM is a creative agency…

The digital signage industry: Scattering our way?

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The industry has been showing some serious signs of maturity lately, but one piece of the puzzle is missing.  

Argo Digital Solutions signs on Adverto TV, names new exec

July 26, 2009

Argo Digital Solutions has announced that it enrolled Adverto TV, a placed-based media provider with screens in supermarkets, delis, bagel shops, convenience…

Captivate Network now offering 30-second spots on DOOH screens

July 22, 2009

Captivate Network has announced that it is now offering 30-second ad slots on its 8,900-screen network in 1,000 North American office towers. The idea is that…

Danoo names McGuire as chief executive officer

July 21, 2009

Just as Bill Gerba predicted last week, Danoo announced today that Aileen Lee would be returning to her post at Kleiner Perkins Caufield & Byers and…

Trending topics in the digital signage industry: Summer '09

The DigitalSignageToday.com editor gives insight into some key acquisitions, technology and installations from the past two months.  

ADCENTRICITY offers pre-packaged research service to evaluate DOOH ad campaigns

by Bill Collins

Verizon Wireless also leveraging new research service offering to gather more information, insights on digital out-of-home ad campaign.  

rVue opens up digital out-of-home space in waiting rooms for major agencies

July 15, 2009

Waiting Room Promotions, which equips medical offices with state-of-the-art electronic digital signage (EDS) and corresponding programming, has signed on with…

The Danoo, NCM partnership: A watershed moment for DOOH media

by Bill Collins

For the U.S. Digital out-of-home media sector, Danoo's acquisition of IdeaCast and its new collaboration with National CineMedia is an impactful event.  

Eight ways to do creative retail advertising

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A New York City ad agency lays out a process to ensure retail communications is reaching its full potential.