Advertising News & Media
Seedooh debuts cinema-based ad verification tech in ANZ
November 23, 2022
Seedooh has launched what it describes as the world's first cinema-based ad verification technology in the Australia/New Zealand market, according to a press…
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Loop Media announces Broadsign partnership, aims to disrupt digital signage
November 11, 2022
Loop Media Inc., a digital media firm, has partnered with digital signage company Broadsign in its expansion in automating programmatic DOOH, according to a…
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DOOH expert cites neuroscience: 'Make it memorable'
by Daniel Brown — Editor, Networld Media Group
Kevin Bartanian, founder and CEO at KEVANI, shared insights on KEVANI's recent neuroscience study on cognitive load in DOOH. In a Q and A, Bartanian explains…
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Majority of US consumers report climate consciousness
November 11, 2022
55% of U.S. consumers name climate consciousness as a major concern according to a recent report completed by Volta in collaboration with F'inn, according to a…
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Holiday spending to grow with caveats for DOOH, other channels
November 10, 2022
The National Retail Federation predicts U.S. holiday shopping spend to grow between 6%-8% this year, topping out between $942.6 billion and $960.4 billion, but…
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NHL digital signage receives mixed fan reaction
November 8, 2022
The NHL's recent advertising decision to use enhanced digital signage advertising has received mixed reactions from fans, according to a report from AdAge.com.
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Hivestack expands in China with Tulip partnership
November 7, 2022
Hivestack, a global pDOOH firm, has partnered with Tulip Media, an outdoor LED firm, to expand in China, according to a report in exchangewire.com.
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Hivestack partners with RZK Digital, expands in Brazil
November 2, 2022
Hivestack, an international pDOOH firm, continues its expansion in Brazil, announcing a partnership with RZK Digital, a São Paolo programmatic advertising…
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Amazon DSP expands options for grocery, CPG with omnichannel metrics
October 31, 2022
Amazon's growing advertising wing has added a focus on grocery and consumer packaged brands, announcing a variety of expanded options for programmatic…
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Don’t finalize your holiday media plans without these five tips
by Mick Suh — SVP of Media, Volta
Provided by Volta. The holidays are synonymous with traditions, which are predictable by definition. But for marketers, these past few holiday…
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Watchfire Signs purchases Anthem Displays
October 24, 2022
Watchfire Signs, a digital display manufacturer, has purchased North Carolina-based Anthem Displays, LLC.
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Chaozhou Bus Transfer Terminal Technologizes Bus Terminal with CAYIN Digital Signage
The Chaozhou Bus Transfer Terminal in Taiwan, has a mission to replace traditional modes of communication with digital screens that can more efficiently relay…
Presented by CAYIN Technology Co., LTD
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US shoppers lead in-store shopping, global habits evolve
October 18, 2022
Along with expectations around self-service, digital payment and interactive experiences, research shows that U.S. shoppers lead the world in returning to…
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Volta announces SSP-agnostic pDOOH advertising
October 18, 2022
Volta has announced equal access to DOOH customers on the Volta Media Network regardless of which supply side platform they use to purchase programmatic…
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People over shiny things: Successful DOOH must be intentional, customer-focused
by Daniel Brown — Editor, Networld Media Group
Scott Schoeneberger shares keys to success in a rapidly changing DOOH environment. Top advice includes: being intentional is the only way to optimize ROI…
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Vistar Media, Place Exchange announce interoperability for pDOOH
October 13, 2022
Vistar Media and Place Exchange, two pDOOH solutions providers, have announced they are making their mediation solutions mutually compatible to streamline…
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American, Israeli firms launch wireless point of sale advertising displays
October 13, 2022
Glass-Media, a U.S.-based digital signage firm, and Israel-based Wi-Charge, a long range wireless power solutions provider, have partnered to develop wireless…
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pDOOH predicted to continue growth
October 12, 2022
VIOOH, a global DOOH supply-side platform, has announced the release of its annual DOOH research, which include survey feedback from 1,000 media professionals…
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Building the digital future with nostalgia, power of story
by Daniel Brown — Editor, Networld Media Group
In the fast-paced world of digital signage and technology, it seems a little paradoxical to talk about nostalgia and the power of story, but one Belgian firm…
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India sees sharp increase in pDOOH, says Times
October 7, 2022
Amid a nationwide expansion of DOOH, programmatic advertising is rapidly on the rise in India, as shown in data from the Times OOH, a provider and analyst of…
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