White Paper

Video Analytics for Digital Signage Deployments

October 15, 2009

Video analytics provide important information that give operators the tools to shape effective campaigns and create targeted advertising. By measuring how long someone watches an ad, the demographics of who is watching and where the ads are watched the longest, advertisers can create specific, effective digital signage that reaches the consumer at the right place and at the right time. Analytics provide information in three key sectors: 

• Consumer interest
• Targeted ads
• Quantifying sales