White Paper

The Real Cost of Digital Signage

November 4, 2009

Purchasing hardware is only one cost of a digital signage network, but too often, that's where operators focus their budgets. Maintenance, operations and content all contribute to the total cost of digital signage. Understanding what a digital signage network will need to operate as efficiently and effectively as possible can help operators choose the systems that best meet their needs. Consider: 

• Professional, heavy-duty equipment
• Software choices to minimize labor costs
• Maintaining fresh and relevant content