White Paper

Reshaping the Shopping Experience with Technology Convergence

July 21, 2011

The convergence of a variety of digital technologies will be a key driver of retail sales throughout 2012 and beyond. This white paper, sponsored by HP Digital Signage Solutions, discusses how to leverage this convergence to keep customers coming back with an interactive digital shopping experience. Discussion includes:

• The evolution of digital media in retail sales
• How convergence drives commerce
• Personalizing shopping experiences for customers