White Paper

Maximizing Retail Sales by Moving Toward an Omni-Channel Strategy

August 2, 2012

Although there have been plenty of predictions on the demise of brick-and-mortar, the reality is customers still want the instant gratification and meaningful human interaction the in-store experience offers. This white paper, sponsored by HP, briefly outlines ways retailers are increasing sales and creating a new level of value through the seamless application of technology across multiple customer touchpoints, including:

• Mobile devices
• In-store technology, such as interactive signage and POS
• Web