Case Study

Las Vegas Convention Center Reimagines Digital Signage

May 6, 2013

Smart City Networks, which manages all telecommunications for the Las Vegas Convention Center, was looking for a way to keep the digital signage revenue stream steady and build lasting partnerships for longer than the length of a show. To fulfill the new advertising model, Smart City Networks worked with Avnet to install a permanent digital signage network, including an 18-by-22-foot video wall and 14 digital signage installations in highly-trafficked locations. This case study discusses how the successful partnership between Avnet and Smart City Networks has been able to:

• Create a steady revenue stream
• Blend branding and direct marketing in a new way
• Forge new relationships with vendors and advertisers