White Paper

How Traditional Signage Resellers Can Make the Leap to Digital

July 19, 2012

Despite the growth of the digital realm, traditional signage still enjoys a healthy demand. Still, resellers who aren’t incorporating digital signage into their offerings are likely missing an opportunity. This white paper, sponsored by DSA Phototech, discusses strategies to incorporating digital signage into the portfolio of a traditional sign company, including:

• Partnering with a reputable vendor
• Marketing to existing customers
• Leasing options
• Addressing the misconceptions