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How retailers can fine tune the click-and-collect experience for shoppers

November 19, 2019

While much has been written about brick-and-mortar retailers’ continuing fight for market share with online competitors, data on continually evolving consumer preferences also demonstrates a desire by many to combine both shopping experiences. Enter: click and collect.

Globally, click and collect – also known as “buy online, pick up in-store (BOPUS)” – is considered the most valuable aspect of the retail shopping experience for more than four in 10 consumers, according to a February 2019 report from iVend Retail.