June 9, 2021
Your marketing plan already includes a mix of advertising: TV, online and social media, print, mobile and others. But all of that is focused on marketing to buyers before they enter your store. What about in-store marketing?
Marketing doesn't stop once the customer steps foot into the store. It's then that tools like digital signage can take over marketing duties and add to what your other channels are already doing, complementing the efforts of other channels. Though it's not an exhaustive list, here are some ideas on how to use digital signage in your in-store marketing that will support your entire marketing plan.
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