White Paper

Four Steps to Smarter Digital Signage

May 3, 2013

Digital signage continues to experience significant growth. As digital signage grows, so too does its sophistication. No longer consisting of simple static signs, digital signage is now smarter and more effective than ever. This white paper discusses four strategies to create smarter digital signage, including:

• Determining the goals of the project
• Choosing a system and content
• Measuring effectiveness and implementation