Webinar

Feeding the Beast: Executing on Your Digital Signage Content Strategy

March 30, 2021

All too often, as businesses begin to look at implementing digital signage networks, they can get distracted by software specifications and screen resolution. The entire thing starts to be seen as a project to be completed instead of a program that needs to be supported. So, while it's understandable to want to have the infrastructure in place before you start thinking about the content that infrastructure is going to support, you should actually be doing the opposite. In this webinar we will help you understand:

• The importance of developing a strategy that ties to larger business objectives.
• The uniqueness of the digital signage medium and why just repurposing existing content isn't effective.
• The resources and technologies you can use that make it easier to "feed the beast."
• And how other organizations are creating content for their successful digital signage programs.

Meet the panelists

Matt Schmitt
Founder and President
Reflect Systems

Matt Schmitt is one of the pioneers of the digital signage industry. After helping establish Broadcast.com and assisting with the acquisition of the company by Yahoo, Matt developed technology to help address the challenge of delivering rich media experiences over resource-constrained networks. This technology formed the basis of ReflectView, now one of the most advanced, scalable, flexible digital signage platforms. In his role at Reflect, Matt helps clients define and execute digital signage strategies that deliver compelling business outcomes.

Matt Shafer
VP, Business Development and Strategic Alliances
Cedar Fair

Matt Shafer is corporate Vice President, Business Development & Strategic Alliances for Cedar Fair Entertainment Company (NYSE: FUN), a leader in regional amusement parks, water parks and immersive entertainment. He has more than 20 years of experience in the amusement park industry with a focus on marketing, guest engagement, and new revenue generating initiatives. In his current role, Shafer manages the company's strategic partnerships division, a dynamic in-park digital network, and innovation efforts to expand the Cedar Fair portfolio.