Guide

DOOH Advertising

November 17, 2009

Digital out-of-home is one of the fastest-growing segments in advertising. Projections for the growth of DOOH include:

• A U.S. market size of $2.5 billion in 2009
• Nearly 35 percent of the total out-of-home advertising market
• Growth of 6.2 percent in 2010
• A compound annual growth rate of 9.4 percent through 2014

Learn the basics of digital out-of-home advertising, from content best practices and audience measurement to the trend toward a fully automated ad-planning and distribution system.