White Paper

Digital Signage that Enhances the Retail Shopping Experience

August 19, 2009

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Communicating effectively with customers can be difficult in a crowded retail environment. Digital signage can help retailers inform customers about in-store specials, wayfinding and branding. But in order for digital signage to help and not add to the confusion, some crucial issues need to be considered. Effective digital signage in a retail environment is:

• Engaging to both the customer and the retailer
• Integrated into the merchandise
• Conveys a powerful, consistent message 

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