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Digital Signage for the Boutique Budget

September 13, 2010

Digital signage can postively impact a small business, helping to educate and entertain customers, as well as provide information and sales updates. But creating such a system can seem daunting, especially on a tight budget. A needs analysis can help. The analysis should:

• Identify the audience
• Decide what messages should be communicated
• Understand the traffic flow and ideal placement of the signage