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Digital Signage Enhances the Consumer Experience For Retailers

March 17, 2015

As technology advances, so too must the landscape of retail. Retailers are converting to digital signage to avoid the outdated static marketing campaigns that deter customers. Digital signage allows multiple, dynamic campaigns to play on screens throughout the store, providing the same eect as a personalized website visit.

Utilizing buyer personas, campaigns target particular customers during their in-store shopping experience. Data integrations continue to improve product manufacturing and retail relationships.