White Paper

Digital Signage as Part of a Seamless Customer Experience

November 4, 2014

Wherever a consumer goes to shop, digital signage is likely to be part of the experience. A customer's interaction with digital technology, including digital signage, influences 36 cents of every dollar spent in a retail store, or about $1.1 trillion. That number is projected to climb to 50 cents out of every dollar, or $1.5 trillion of the $3 trillion in overall sales. This white paper, sponsored by HP, addresses the various aspects of using digital signage to enhance the customer experience, such as:

• Consistency across channels
• Using displays to educate
• Endless variety