White Paper

Digital Menu Boards and Labeling Laws

June 14, 2010

New menu laws require that restaurants with 20 or more outlets post the caloric content of each item on the menu. Displaying such information can present challenges to those restaurants depending on printed signage, including fitting the new information on the menus while keeping them attractive, posting the new menus onto existing menu frames and being able to adapt to change. Digital menu boards can provide a solution, and offer:

• Flexibility and space management
• Content control
• The ability to analyze customer behavior